Scrap everything you know about creating a website

Most agency owners prioritize aesthetics over purpose

They create stunning sites

With dog sh*t conversion rate

When creating your own, make sure you remember that:

Your agency site is where you are sending all your prospects to

It is the reason why your prospect turns into a lead

Without a sound site, your lead flow will perish.

Keeping that in mind, if I were creating a website for my marketing agency

Here's the exact structure I'd follow to book countless calls with high-quality leads:

1. Website objective & Offer

Your offer is broken off into 5 main elements

Your objective is to showcase your offer across your site without losing the interest of your prospects

If you want to learn how to create a stunning offer, click here

2. Big fat claim with a qualification in the heading

Here's the formula I use for my headings

[Do not share it with anyone]

We Help {INSERT TARGET PERSONA] Create An [PART OF THE OUTCOME That'll Bring In Dozens Of [PART OF THE OUTCOME] A Month

Then a subheading underneath that includes your positioning

3. VSL

In the VSL you need to cover:

A. Your big fat claim

B. An subtle way to name drop clients you worked with

C. Your framework or process you use to get client's results

D. Mini case study where you solved the most common injections

E. A CTA

4. CTA to book a call

Here are the spots I recommend you to have a CTA

A. Underneath your VSL

B. Underneath your case studies/testimonials

C. Underneath your process/deliverables

D. At the bottom of your page

5. Case studies & social proof

Here you want to leverage video reviews and written testimonials across your page, here are some examples on how to leverage them

A. Carousel

B. Summarized video reviews

C. Show off your work

6.Your process & deliverables

You made big claims, you showed some powerful social proof, and you got your prospect's attention

Now it's time you show how you actually help them reach those results

This is the "process" and your "deliverables"

What are you actually providing?

There are a few ways to showcase your process

A. VIA a Mindmap

B. Videos with each deliverable

C. Visual breakdown

And lastly...

7. Your guarantee

There are countless competitors

The majority of them selling the same exact offer as you

Many of which have the exact same positioning as you

So why would someone choose you over a competitor?

Because of your guarantee.

Showcase one under all CTAS

There are a few ways to showcase your process

A. VIA a Mindmap

B. Videos with each deliverable

C. Visual breakdown

Reader, your agency's success lies in you learning a high-income skill

And then spending years mastering your craft

High-income skills bring you cashflow

Cashflow buys you assets

Assets pay you for life

It all starts with learning and mastering high-income skills

But with all the shallow knowledge floating online, you'll hardly learn the basics

Trust me, I've spent years hunting for knowledge through Youtube, FB, Quora, Pinterest

You name it, and I'm sure I would have been part of it

8 years and thousands of dollars later, I realized how it was all an absolute waste of my time...

and waste of time for everyone else there

And that's why Utopia is different

Utopia stands as the single most effective resource you can use to access:

> Scripts + Walkthroughs by 7-9 fig agency owners
> Secrets to closing your first deal
> A haven of supportive community
> Systems and SOPs automate your agency, and
> Step by step guide on starting your 6-fig agency

Every single resource, up for you to grab for as low as $30/mo

I'm willing to give you my money-back guarantee:

If you stay consistent, in 6 months, you would be making $10k a month

Start mastering your craft when you click the link below:

JOIN UTOPIA TODAY!

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The Utopia 1759 Britannia Rd E Mississauga, Ontario L4W 2A3

D Mini case study big fat claim B t conversion rate Mindmap B Videos Most agency owners A Carousel B powerful social proof Visual breakdown Reader exact same positioning same exact offer video reviews C E A CTA

Scrap everything you know about creating a website

Key phrases

Older messages

Reader, your 9-5 will never be enough to sustain your lifestyle

Got schooled by a 7-fig agency owner

[AMN] High income skills pay the bills

9 strategies to help you get 30+ qualified booked calls a month

A pivotal moment for every entrepreneur

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ET: May 14th 2024