Let’s get to it. Here are the best times to post per platform, according to a survey of 1000+ social media marketers:

Instagram

• 👍 Best Times: 6 p.m. to 9 p.m.
• 👎 Worst Times: 6 a.m. to 9 a.m.
• ⭐ Best Day: Saturday
• 🚫 Worst Day: Monday

Facebook

• 👍 Best Times: 6 p.m. to 9 p.m.
• 👎 Worst Times: 6 a.m. to 9 a.m.
• ⭐ Best Day: Friday and Saturday
• 🚫 Worst Day: Sunday

Twitter

• 👍 Best Times: 9 a.m. to Noon
• ⭐ Best Day: Monday
• 🚫 Worst Day: Saturday and Sunday

Pinterest

• 👍 Best Times: 6 p.m. to 9 p.m.
• 👎 Worst Times: 6 a.m. to 9 a.m.
• ⭐ Best Day: Friday
• 🚫 Worst Day: Tuesday

TikTok

• 👍 Best Times: 6 p.m. to 9 p.m.
• 👎 Worst Times: 6 a.m. to 9 a.m.
• ⭐ Best Day: Friday
• 🚫 Worst Day: Monday

Check out HubSpot’s full report for more specific recommendations for B2B vs. B2C.

We’re in the midst of a white-hot AI frenzy, and if you’re feeling tentative about it (or even a little suspicious), you’re not alone. Folks on GitHub have curated Awful AI, a list of misuses and ethically dubious case studies for maximum transparency and accountability. Worth a scroll.

So, did your Q1 metrics measure up?

Tap in Team Carney to grow your social stats, optimize your paid media, boost your site health, or build your strategy from square one. It’s kind of our thing.

Everyone knows Dunkin’s #1 fan is Ben Affleck. The brand is following up its Super Bowl collab with the actor to push discounted treats with the purchase of coffee. The Dunkin staff don’t recognize Ben, though, mistaking him for his longtime collaborator Matt Damon, with whom he stars in his upcoming film, “Air.”