87% increase in paying customers (study)

BrightGuage was very ineffective in converting their audience into customers.

But one question had changed everything.
And led to an 87% increase in paying customers.

Here's the open-ended question that they asked their customers:
"What type of metrics are you interested in?"

The gained insights allowed their sales team to create a highly customer-centric, customized, automated follow up and sales reach out process.

Additionally when a prospect requests a product demonstration they tagged the lead as sales qualified.
And alerted the sales team for a timely follow up.

Overall results:
1. an 87% increase in paying customers
2. a 152% increase in revenue and
3. a 55% increase in retention

Source: blog.viracode.com


Cheers,
Charlie Patel ;)



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