Morning Brew - ☕ Apple cores

Apple’s corporate strategy in India
April 14, 2023

Emerging Tech Brew

Microsoft

It’s Friday. We’re so hungry, we could eat an AI-generated horse for lunch! Our AI-generated breakfasts are full of empty calories.

In today’s edition:

Hayden Field, Maeve Allsup

RETAIL

Apple’s India expansion

Illustration of Apple logo with Indian flag overlay Francis Scialabba

Nearly seven years after Tim Cook first visited India as CEO of Apple, he reportedly plans to return next week for a headline occasion: Opening the country’s first two Apple stores.

  • The first store should debut on Tuesday in Mumbai, with the second opening Thursday in New Delhi.

The news comes after the iPhone surpassed competitors in Q4 2022 for top billing as the country’s best-selling smartphone and set an all-time iPhone revenue record in India, according to Apple’s February earnings call.

Zoom out: The retail news also marks a shift in Apple’s corporate strategy. Amid complicated US-China trade relations and pandemic-era supply-chain issues, the company is reportedly looking to lessen its reliance on China and amp up its representation in India.

Keep reading here.HF

     

TOGETHER WITH MICROSOFT

We built this workplace on AI

Microsoft

Of course, employee wellness is important. But employee engagement and productivity are important too, and it can be hard to juggle all three—unless you have the right tools, that is.

Tools like Copilot from Microsoft, the AI assistant feature that’s totally integrated into the Microsoft 365 apps you already use. To learn more about Copilot, join Microsoft’s upcoming digital summit on April 20. Register for the summit to:

  • hear the latest research insights and speak about fundamental workplace shifts
  • experience a technology showcase on Microsoft Viva’s AI-based innovations that can empower and engage your workforce
  • attend panel discussions to discover expert insights and gain inspo from your peers

Get plugged into Microsoft’s innovative tech and learn more about how to use engagement and productivity to hit your business goals.

Reboot your workplace tech.

AI

Amazon and Panera think conversational AI is the future of easy ordering

Panera's menu is displayed on an Amazon Alexa Echo Show device. Amazon

Panera Bread is seemingly all-in on implementing emerging technologies at its restaurants. Or maybe it’s just all-in on its partnership with Amazon.

Toward the end of March, the chain became the first national restaurant to use Amazon’s biometric scanning software, Amazon One, rolling out palm scanning for users of the MyPanera loyalty program. Less than two weeks later, Panera announced it had teamed up with Amazon’s Alexa Skills team to offer improved AI-powered voice ordering.

Alexa, Amazon’s voice assistant technology, has long powered voice ordering for retailers (including Domino’s and Dunkin’). But the latest update to Amazon’s Food Skills API offers a smoother, more conversational ordering experience, and only recently became possible, thanks to major advances in artificial intelligence.

Keep reading here.MA

     

COOL CONSUMER TECH

Google logo with chatbot messages floating around it Francis Scialabba

Usually, we write about the business of tech. Here, we highlight the *tech* of tech.

Android 14 Beta: Google released the first Android 14 beta to the public this week. The beta, which is generally for developers to test their apps on, features improved gesture navigation and enables developers to add custom actions to the system sharesheet. The beta is expected to be the first of four betas for Android 14.

Green gaming: Microsoft rolled out energy-saving features for its Xbox Series X/S consoles this week, including an “active hours” feature that enables fast start-up time during specified hours and longer ones when the system isn’t in use, and a “carbon-aware update” feature that doesn’t turn the system on for automatic overnight updates, instead downloading when it can use “the most renewable energy on your local grid.”

BITS & BYTES

Miami nightclub Alexander Spatari/Getty Images

Stat: Tech companies based in Miami raised $5.39 billion in 2022, reflecting a growth of 278% between 2020–2022.

Quote: “For us, it’s really the right place, right time…The sheer market opportunity is what’s giving us the opportunity to lean into Terran R. If that market opportunity was not there, this would not be the right move.”—Relativity Space CEO Tim Ellis to Ars Technica about the company’s pivot to larger rockets

Read: How AI is helping historians better understand our past” (MIT Technology Review)

GONE PHISHING

Three of the following news stories are true, and one...we made up. Can you spot the odd one out?

  • The Super Mario Bros. theme enters the annals of history as the first video game music to be inducted into the Library of Congress.
  • Universal Music Group has reportedly asked streaming services, including Apple Music and Spotify, to clamp down on AI-music services’ access to copyrighted music on the platforms.
  • The NYPD is experimenting with two egg-shaped autonomous robots to help patrol city streets.
  • Apple is partnering with Amazon to create an AI-powered shopping assistant.

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/emerging-tech/r/?kid=303a04a9

GONE PHISHING ANSWER

Apple is not partnering with Amazon on an AI-powered shopping assistant.

         

Written by Hayden Field, Maeve Allsup, and Jordan McDonald

Was this email forwarded to you? Sign up here.

  Guide → What is AI?

  Guide → What is 5G?

Take The Brew to work

Get smarter in just 5 minutes

Business education without the BS

Interested in podcasts?

  • Check out ours here
ADVERTISE // CAREERS // SHOP 10% OFF // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Key phrases

Older messages

☕ If the shoe fits

Wednesday, April 19, 2023

Sperry's sonic strategy. April 14, 2023 Marketing Brew TOGETHER WITH WordPress VIP Today's Friday. Max will include content from discovery+, meaning FBoy Island and Milf Manor will finally be

☕ Only a bill

Wednesday, April 19, 2023

Agricultural priorities in the 2023 Farm Bill. April 14, 2023 Retail Brew TOGETHER WITH Zendesk Happy Friday. Summer's almost here, and if you're making any weekend getaway plans, might we

☕ First bet

Wednesday, April 19, 2023

There's no banking crisis for big banks... April 15, 2023 View Online | Sign Up | Shop 10% Off Morning Brew TOGETHER WITH Aura Health Good morning. The NBA playoffs tip off today, and the most

☕ Dame más gasolina

Wednesday, April 19, 2023

Latin music hits new heights... Together with Microsoft April 16, 2023 | View Online | Sign Up | Shop 10% Off Parts of California are seeing a rare “superbloom” of wildflowers this year. Pretty super.

☕ Starship waiting in the sky

Wednesday, April 19, 2023

The Fox News libel trial could be one for the ages... April 17, 2023 View Online | Sign Up | Shop 10% Off Morning Brew TOGETHER WITH Facet Good morning. Unlike Netflix, we deliver our content right on

You Might Also Like

Survey Results: PMS Symptoms

Friday, April 26, 2024

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

City council audit trail is an audit fail after disastrous Oracle ERP rollout [Fri Apr 26 2024]

Friday, April 26, 2024

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 26 April 2024 Birmingham city hall City council audit trail is an audit fail after disastrous Oracle ERP rollout Europe's

Full-crime job

Friday, April 26, 2024

Lawyers for Trump argued before SCOTUS that the president has "total immunity" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

All of My Friends Have These Sweatpant Jeans

Friday, April 26, 2024

Here's What You Missed on the Strategist The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. All of

🌈 Live a bold & bright life

Friday, April 26, 2024

Introducing our theme for May plus fun stuff to read, watch, and click on curated by CreativeMornings HQ. April 25, 2024 Open in new tab Did a friend forward this? Subscribe today! Speech bubble logo

🕐 Time Is Running Out: Your $99 Offer Expires In 48 Hours

Thursday, April 25, 2024

This advisory has returned a massive 838% since inception compared to the 273% return from the S&P 500 Final 48 Hours Fellow Investor, We recently sent you an exclusive offer to try our flagship

The Professor Protesting Columbia’s Own Students

Thursday, April 25, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer THURSDAY, APRIL 25 The Professor Protesting Columbia's Own Students Shai Davidai, a

Before you lose your phone ...

Thursday, April 25, 2024

Do these things now ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Friday Briefing: Supreme Court hears Trump immunity case

Thursday, April 25, 2024

Also, more bodies found in a Gazan mass grave. View in browser|nytimes.com Continue reading the main story Ad Morning Briefing: Asia Pacific Edition April 26, 2024 Author Headshot By Amelia Nierenberg

Microsoft results beat quarterly expectations as profits rise 20% to nearly $22B

Thursday, April 25, 2024

Breaking News from GeekWire GeekWire.com | View in browser BREAKING NEWS Microsoft posted a 17% increase in revenue, to $61.9 billion, with $21.9 billion in profits, up 20%, and earnings of $2.94 per