Building a career in social media: What you need to know

Hey folks👋🏽

I’m back — and this is your monthly PSA to take frequent breaks so your body doesn’t force you to take them 😅. Let’s get into it.

💌 In today’s email:

• 🖊️ A non-toxic, expert-driven look at building a social media career
• 📱 Mitra recommends ✨content batching✨
• 📣 What’s happening in social: Saying goodbye to the Legacy Blue checkmarks, TikTok shares advice to help brands leverage communities, and publishing companies announce exits from Twitter
• +All our latest content from the blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

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🖊️ Deep Dive: What you need to know about building a career in social media

Considering a career as a social media manager? This dynamic role offers growth and success opportunities. In this article, we'll explore the core responsibilities of social media managers, where to find job opportunities, and what to expect from a career in social media management.

What Do Social Media Managers Do?

A social media manager is responsible for creating and managing content for an organization's social media accounts. Key tasks include:

• Creating social media content
• Managing the content calendar
• Engaging in community management
• Analyzing data and informing strategy
• Staying updated on industry trends
• Adopting a strong brand voice

Where to Find Jobs as a Social Media Manager

• Job search websites like LinkedIn, Indeed, and FlexJobs are excellent places to find social media manager positions.
• Use search queries on Google to find jobs. Job boards like Link In Bio’s Pallet or Otta can aid your search.
• Networking and building connections within the industry can also lead to job opportunities.

What to Expect from a Career in Social Media Management

• Salary: The average salary for a social media manager in the United States is around $72,000 annually, varying based on factors like location, experience, and company size.
• Career growth opportunities: Social media managers can climb the ladder within their field or explore roles such as marketing manager, copywriter, or digital strategist. Continuous learning, taking courses, and exploring other roles within marketing can help break the career growth ceiling.

Building a career in social media – the health way

• Maintain healthy boundaries with social media platforms by building break time into your social media use
• Remember that any negative feedback on your accounts is not personal.

💡Learn our top tips to get the most out of Buffer

We run live demos and Q&A sessions every other week. You won’t want to miss the tips and tricks up our sleeves for getting the most out of your Buffer accounts. Register for our next one (and click here if you’re in the APAC region).

👇🏽 The latest from the blog

• 6 Ways Brands Can Land on the Instagram Explore Page: Appearing on the Instagram Explore Page requires much more than just creating content. In this article, Tomasz Niezgoda, Head Of Marketing at Surfer, walks through practical ways to increase your chances of landing prime social media real estate.
• How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business: Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

Are you looking to be more consistent with publishing content? Well, that’s where ✨content batching✨ comes in.

Creating content in batches is a great way to do all the hard work in one go, so you have multiple options for future use. Content batching helps you:

❇️ Save time and energy

❇️ Feel free to take time off whenever you need to because you always have content ready to go

❇️ Create a cohesive structure for content publishing

❇️ Boost productivity and consistency while reducing procrastination

Instead of doing hours’ worth of work, try content batching once a week so you always have content ready ahead of time!

🤳 What's Happening in Social

• ☑️ As Twitter’s CEO announces April 20th as the date to remove all Legacy Blue checkmarks, it’s more important than ever to ask whether paid verification is worth it
• 🖇️ TikTok has shared some new advice on how brands can maximize their messaging by linking into communities, helping to maximize brand recognition among users in new ways.
• 🙅🏾‍♂️ Major publishing companies, NPR and PBS, announce exits from Twitter, leading to speculation that they are the sign of the start of a trend

Thanks for reading! 💟

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