56% increase in sign-up conversions (study)
After a small change, Formisimo was able to achieve these results:
14.3% more visitors started the sign up form after visiting the page.
35.5% increase in the form completion among those who begin.
56.3% increase in overall conversions.
What did they do?
They just replaced a field "Confirm Password" with a feature "Show Password".
Source: conversionxl.com
Cheers,Charlie Patel ;)
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