How to capitalize on this $500 billion market

Hey,

This is Pat, founder of Starter Story — And today we're going to dig into the work-from-home industry. A space that's been growing like crazy since COVID, and see what opportunities exist to make money.

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How to capitalize on the $500 billion WFH space

By the numbers: 

#1. The global work-from-home market is expected to reach over $500 billion by 2026.

#2. Between 2019 and 2021, the number of people working from home tripled.

#3. Search volume for “remote hiring” has grown 1,750% in 5 years.

Remote hiring search interest

What does this mean to you?

The work-from-home industry is on the rise, and it's not slowing down anytime soon. The pandemic accelerated the shift to remote work, and as a result, the way people and companies think about work has changed forever.

What once was uncommon and reserved for a few jobs, it’s now a predominant trend.

For the workers, working from home often means they can configure their own setup and office.

For the companies, it represents a structural change where processes and tools need to be redefined.

This presents an enormous number of money-making opportunities, as the demand for work-from-home products and services continues to grow.

How to capitalize on this trend

You could approach this in two ways: 

Identifying a necessity and creating a new product/service ad-hoc

or 

Trying to adapt your offering to this new market. Sometimes this will only take a marketing spin because you sell something that is a perfect fit, but it’s possible that you need to make a few changes, add features, etc., to make it really appealing to this new audience.

Here are some great case studies that you can get inspiration from:

#1. Software and apps

👉 An online signature tool hit $240K ARR in just a year

#2. HR tools

👉 This founder makes $5M/year helping companies with employee onboarding

#3. Online communities

👉 A serial entrepreneur created a $48K/year community for indie founders

#4. Content

👉 This solo founder created a $12M/year content platform for HR professionals

#5. Accessories and gadgets

👉 This office furniture company grew to $24M/year after COVID

#6. Job boards

👉 This talent platform generated $1.2M in its first year [$0 spent in ads] 

Quick hitters