​

The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, April 21st, 2023​

​
​

🎤 Listen to this email here:

​

Swipe:

If you wanted to flex as a kid, you showed up with the Crayons box with the built in sharpener 😎

That built-in sharpener was a unique feature stood out, was useful, and for kids it was the adult-equivalent of walking around with a Gucci purse!

​

Speaking of showing off...this other Crayola ad from 1959 shows a little kid with his “hands against a store window” looking at a box of Crayola Crayons. The ad is designed to show parents that THIS is the gift to buy their kids:

​

​

Wisdom:

If you want to build something big (or run a small company with large outputs), you need to some form of "scale."

There's 4 main ways to scale:​
​1.) Scale with Code
​2.) Scale with Media
​3.) Scale with Product
​4.) Scale with People

With the advent of new AI tools that can do more-and-more tasks, the people that can utilize those tools will scale even further.

​

1.) Scale with Code/AI

If your product consists only of computer code, this is the easiest form of scaling because you can run that computer code trillions of times for almost zero money:

​
​2.) Scale with Media

You can create a piece of media, then show it over-and-over again at virtually zero cost.

Looks at these videos I made 4+ years ago...till this day, everyday, they bring in views/subscribers/buyers. Pretty good for something I did ONCE 4 years ago:

​
​3.) Scale with a reproducible product

Once you've designed a machine/process to build a product, you can crank out a bunch of them quickly, getting you to "scale."

​
​4.) Scale with People

Almost any process can be scaled, but some of them currently require real humans, not just computer code or AI.

For example a writing agency can assign different tasks to different people, and output a lot of writing:

With AI getting better, these people can become even more effective and create more output.

​

​

​

Interesting:

This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them!

They did this in response to Hertz having an ad campaign showing how they’re #1.

This reminds me of a funny billboard David Letterman took out in response to Jay Leno’s #1 billboard in New York City 😂

​

​

​

Picture:

One of my favorite product lines in history is Philips Hue lights. I have ~85 Philips Hue connected lights & devices throughout my house 😬

I don't get sponsored by Philips Hue (but it would totally be my dream).

My favorite part is a single press of a button can change the whole vibe of a room, or the entire house.

When I'm not on video calls I use this vibey light setting in my office:

Just a couple of Phillips Hue Play and some color bulbs in lamps light up the whole office.

One press on the remote and office gets funnkkaayy:

I've been shuffling around furniture in my office lately, so you'll see different views of this in the near future :)

​

​

Essay:

Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure.

In other words: How many "Units of Luck" are you producing for yourself?

Warren Buffett talks about how lucky he is:

• Two parents
• Speaks English
• Born in the United States
• Born during a time when USA was booming

Each one of these added "Units of Luck" to his life.

Here's other ways to add "Units of Luck" to your own life:

• Be hard working, and willing to do more than someone else.
• Take more shots than other people normally do.
• When young try many different things, weed out stuff you don't like, do more of what you do like.
• Share your thoughts on the internet, this can attract other like-minded people into your network, no matter where they live.
• Go to places with successful people. Cities, events, gatherings etc.

​

Takeaways:

• You create "Luck."
• "Luck" isn't a quality you have, it's a quality you build.
• You can create more "Luck."
• People who create a lot of "Units of Luck" get lucky.

​

​

Sketch:

Here's an experiment I added this week:
Putting my own ads on SwipeFile.com (my personal swipe file).

I added these two boxes on there as add placements:

They show up on the site like this, in the 5th and 12th slots:

I can't track the book ad very well since it goes to Amazon, but I can track the CC link: 85+ clicks so far, and the highest on-page time of all referrals.

Interestingly, the normal Adsense revenue that comes from the site hasn't dropped at all....so far this has been a huge win!

​

​

​

I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​

​

​

​

​