Emanuel Cinca will generate over $1 million this year from his newsletter
Emanuel Cinca will generate over $1 million this year from his newsletterPLUS: People tell me why I'm wrong about programmatic ads.Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… My latest: The products that Emanuel Cinca, founder of the Stacked Marketer newsletter, can’t do withoutIn 2018, Emanuel Cinca launched the Stacked Marketer newsletter, which produces a mix of news, trends, insights, and actionable advice geared toward marketers. Without any outside investment, he grew his list to over 55,000 subscribers, and this year it’s projects to generate over $1 million through a combination of sponsorships (90% of revenue) and memberships (10%). He also recently acquired the Psychology of Marketing newsletter, which has 25,000+ active subscribers. In the latest edition of The Entrepreneur’s Tech Stack, Emanuel walked us through the products that are absolutely essential to his business. You can find the interview over here. BTW, I’m still looking for creators and media entrepreneurs to feature in this series. Go here if you’re interested. 14,039That’s the number of subscribers this newsletter currently has. Its open rate is 45%. About 86% of its audience works in media, marketing, or tech. If you want to reach these people, go here. Quick hits"There are now 213 million subscriptions to newsletters on Linkedin, up four times from January 2022 to 2023. Linkedin said 53 million individuals subscribe to a newsletter on the platform, up three times in the same time period." Holy cow. [Press Gazette] Ben Smith on the closing of BuzzFeed News: "My own regret is not aligning a strong business with our news operation from the start, something I knew little about and wasn’t particularly good at." [Semafor] "If data really is the oil of the 21st century, then Michael Bloomberg is today’s John D Rockefeller." Now that Succession is ending, I think HBO should greenlight a new drama series loosely based on the career of Michael Bloomberg. [Financial Times] "Not many people read literary magazines—of any genre—compared to decades past. When writers talk about the good old days of living on short fiction, well, those probably aren’t ever coming back." [Counter Craft] Lionsgate has done an exceptional job at adapting its huge film library for TikTok. [Link in Bio] The floodgates are slowly opening. More and more platforms are being forced to share revenue with creators in order to compete with each other for their content. [Insider] Can publishers actually go cold turkey on open programmatic ads?Earlier this week I published a piece arguing that the biggest mistake the publishing industry made over the past 20 years was its embrace of open programmatic advertising. Not only did these ads devalue their inventory, but it gave rise to all sorts of malicious actors who leverage outrage and fake news to drive clicks. I ended the essay with suggestions for how publishers could ween themselves off of programmatic ads. Not all of you were convinced by my arguments. Media analyst Brian Morrissey thinks publishers had little choice but to incorporate these ads into their offerings:
Max Kraynov argues that the efficiencies of programmatic are too great to ignore:
Mark Alker likes to use the annoyance of programmatic ads to drive readers to his ad-free subscription tier:
And finally, Bo Brustkern, a co-founder of one of the leading fintech media companies, explains why he’ll never embrace programmatic ads:
How Taegan Goddard and Steve Hayes built thriving political news outletsWhen it comes to building a politics media brand, there are probably no greater authorities than Stephen Hayes and Taegan Goddard. Stephen is the former editor of The Weekly Standard. In 2019, he and several other prominent journalists launched The Dispatch, a center-right magazine that caters to never-Trump Republicans. Despite very little outside investment, they managed to grow it to over 40,000 paid subscriptions in just a few years. Taegan is the founder of Political Wire, one of the OG political blogs that built up a monthly audience in the millions. After over a decade spent monetizing the site almost solely through advertising, he launched a paid membership model that was quickly embraced by his most loyal readers. This week I conducted a Zoom interview with Taegan and Stephen. We talked about how they optimized their subscription models, their approach to attracting advertisers, and how they’ve navigated the hyper polarization of political media. You can watch our interview in the video embedded below:... Keep reading with a 7-day free trialSubscribe to Simon Owens's Media Newsletter to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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The media industry’s original sin
Thursday, April 20, 2023
PLUS: Let's talk to Stephen Hayes and Taegan Goddard about monetizing political news.
Substack Notes could be the Twitter killer we've been waiting for
Wednesday, April 19, 2023
PLUS: How to monetize with online courses
Was I too bullish on Substack Notes?
Wednesday, April 19, 2023
PLUS: Twitter strikes back with new creator monetization features.
Announcing my newest content series
Friday, April 7, 2023
PLUS: The growing shadow workforce that's fueling the Creator Economy boom.
Why some creators prefer selling online courses over subscriptions
Thursday, April 6, 2023
PLUS: Why a newsletter decided to launch its own investment fund
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