New research confirms that emojis need context. (Maiberger, T., Schindler, D. & Koschate-Fischer, 2023). Data shows that supplemental emojis garner more likes, retweets, clicks, and purchases.

What does this mean in practice?

Essentially, emojis enhance and illuminate the meaning of your message when added to a sentence, but it’s important not to literally replace words with emojis.

For example: 

• The Daily Carnage is 😅
• The Daily Carnage is a life-saver 😅

Two entirely different vibes. 😅

While we’re having fun, have you checked out Emojipedia lately? We can’t guarantee it will save you from ambiguous emoji usage, but it’s super helpful for locating them and identifying their intended meanings. If you don’t consider yourself an emoji artist, it’s helpful for suggesting themed groupings for holidays and other occasions, like Cinco de Mayo.

Expedia is tapping into the why behind family vacations to promote its price tracking alerts. Sometimes, your kid asks you something so poignant—what is the ocean is like?—and you realize you’ve been busy and tired and… 😮‍💨  Book the flight.