GrowthHackingIdea - $30,000/year from trash (study)

Instapage was about to purge 55,000 stale database contacts.

But instead they applied this simple framework that generated $30,000 ARR.

Here's the automated email framework they used:

1. A top of funnel email.
They send helpful articles for best practices.
If a user doesn't open it, they send another article out of 6 previously prepared.

2. A middle of funnel email.
They send a case study about their services.
Again, if a user doesn't open one, they have 6 alternatives.

3. A bottom of funnel email.
They send a link to join a webinar, a free trial, or a discount offer.
As well, they prepared 6 alternatives.

Results:
In less than two months this framework drove $30,000 in annual recurring revenue.

Source: blog.autopilothq.com


Cheers,
Charlie Patel ;)



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