• LinkedIn shared some interesting insights into its algorithm.
• A glitch in Facebook’s ad delivery system might have caused overspend on your account.
• Keyword match types aren’t obsolete yet.
• Bud Light is expected to address the Dylan Mulvaney situation as sales continue to slide.

Monday: Consumers are adapting to inflation and the rising cost of living by shopping off-brand, hunting for #dupes, and prioritizing convenience and sustainability when possible. Learn more about consumer shopping trends to know in 2023.

Tuesday: New data shows that supplemental emojis garner more likes, retweets, clicks, and purchases. So, stop replacing words with emojis.

Wednesday: Voice AI tools are allowing brands to create hyper-relevant audio ad variations in less time, for less money. If you’re not into the AI generated voices, you can clone a real actor’s voice… and other reasons to look into AI voiceovers.

Thursday: Register for Twilio Segment’s virtual half-day summit on May 10: CDP Live: How to Retain Customers with Data-First Strategies with Angela Duckworth, author of New York Times bestseller, Grit.

Anna asked, “What’s one thing you have learned during your current role that you didn’t know before?”

Amanda asked, “Has anyone used Notion as a project management tool?”

Nancy asked, “Any recommendations for GA4 training?”

Jo shared:

This “Sad But Willing To Dance, Vol. 2” playlist by author and music critic Hanif Abdurraqib is everything it promises to be: bops for when you’re in your feelings at the club… or, you know, email-list cleaning at work. Enjoy.

Ingredients:

• 3 oz gin
• 1 oz fresh lemon juice
• 1 1/2 tablespoons agave nectar
• 6 oz ruby red grapefruit juice
• Edible flowers for garnish, optional

Steps:

1. Fill a cocktail shaker with ice. Add the gin, lemon juice, agave nectar and grapefruit juice, shake vigorously for 10 seconds.
2. Pour into a coupe or martini glass. Garnish with edible flowers.

Recipe by Culinary Ginger

Answer: BeReal will not be lengthening its 2-minute time limit to capture and share content.

ICYMI: Elon did hint at bringing back Fleets, Vine, and Periscope from the dead; Google’s gold verification badges are in the early stages of testing; and you will soon be able to set a TikTok profile image made by generative AI.