Product Collective - 🪴 Growth Product Management

Being a Growth Product Manager

As your organization matures and you look to scale your product team, you may need to spread the product work around so that your product managers don’t get overwhelmed. There are a variety ways to split up the work, one of them is to have people focus on growing your customer base. This is especially the case when you’re following a product-led growth strategy. Here are some resources that explain what the Growth Product Manager role is all about.

What is a growth product manager? Role, skills, job description. Product manager roles come in all shapes and sizes. Perhaps the biggest contributor to these differences is the type of product manager role you have. For example, you might be a core PMs working on customer-facing features in the main product experience, or a technical PM working on platform projects or AI-driven products. Over the past several years, another type of PM role has been rising in popularity and appearing in more and more job listings: growth product manager. Bill Ryan explains that role and what’s included in it.

(via LogRocket)

How growth teams and product teams can work together. High-growth companies avoid silos at all costs. Building separate departments for marketing, sales, product, and customer success, each with their own KPIs and no incentive to collaborate no longer works. To thrive in today’s climate, your company needs a cross-functional growth team that ties all these functions together. Ben Clementz describes how a growth team differs from a product team and how these teams work together and avoid the problems that come with silos.

(via Ben Clementz)

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Oh, snap. 

Earlier this week, Snapchat just released a new AI chatbot feature, but it seems like some users and parents of users are feeling a little freaked out. Apparently, the chatbot can come off as a little off-putting and creepy to some.

You can customize the look of the chatbot to make it look like a cartoon character or even a celeb. There are some issues with that, though. Parents of younger users are worried it might cause some serious confusion if their kids bring their customized AI friends into conversations with others. They also worry about what the chatbot is willing to talk about with their younger users as well. Snapchat has reassured users that they're working to improve the chatbot's responses, but we're still not sure if that'll be enough to ease the concerns of those who find the AI a little too creepy for comfort.

As a parent myself, this is just another reason why I’m not so hot on letting my elementary school-aged kids have free reign of communication apps like Snapchat. Then again, I fully realize that it’s 2023 and technology keeps advancing more rapidly than my 10-year-old son’s growth spurts. It’s a tricky issue, but one that every parent now has to navigate.

If you haven’t had a chance to experiment with Snap’s AI chatbot quite yet, it’s worth at least experimenting with so you can at least have that perspective. And if you were the Product Manager for this product getting this kind of feedback… what would you do?

What is the difference between growth product manager, marketing manager, and core PM? Oleg Ya discusses the “growth product manager” role, how and when it appeared, and how it differs from the roles of marketing managers and core product managers. Oleg examines the primary tools that growth product managers use, He also explains that the line between creating value and delivering value to users separates a core PM from a growth PM.

(via Oleg Ya)

Growth product manager: roles and skills. The growth product manager is the person in charge of driving customer acquisition and revenue growth. They focus on the product side of things and work closely with sales, marketing, engineering, and all other departments within the company. The folks at Chisel Labs explain how to drive growth by making a detailed plan with your team, getting it done, and isolating the results.

(via Chisel)

14 lessons after 5 years at Miro as a growth product manager. It’s always an adventure to join a startup. The level of uncertainty is super high, but you still have to run as fast as you can in this darkness to make light. Viktoria Kharlamova joined Miro as the 55th employee and went through all the stages of growth on the way to Unicorn. Viktoria found it was like working in a different company every 6 months. From working on the whole growth funnel to focusing on onboarding and virality to working on activation and templates experience. Viktoria learned from that experience and shares her key lessons after five years of this adventure.

(via Viktoria Kharlamova)