The Strategy Toolkit - Strategies in LA
We were just in LA and, well, as you would expect, Los Angelenos are strategists in many interesting ways: beauty, exaggeration, shock, humour, style, and celebrity. You will love it! In the spirit of helping you get smarter about strategy. 1. People, beautiful people, are at the heart of LA’s successAnd they are celebrated on the sides of multi-story buildings
2. LA is larger than life You have to exaggerate to get anyone’s attention there…
3. LA loves shock value… Because things never are quite what they seem at first glance…
4. With a good dose of dark humour… Living with earthquakes must do that to you…
5. And a dash of style… The best of cars and of film production…
6. Celebrities, of course, are what say “LA” the most In life, and in death, you are either A-list or not
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