MAY 5, 2023

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

We interrupt this regularly scheduled newsletter for a minute to thank all the content entrepreneurs and soon-to-be entrepreneurs who joined us at Creator Economy Expo. Together, you truly created an experience built on your enthusiasm for growing a content business and your eagerness to help others do the same.

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The Tilt presented the inaugural Content Entrepreneur of the Year award this week to Jay Clouse, founder of Creator Science.

“There is not one person in the creator economy that is making a better impact on the lives and businesses of content entrepreneurs than Jay Clouse,” says Joe Pulizzi, founder of The Tilt.

One of his nominators, Adam Eskew, shares: “Jay is a truly unique educator. He embodies a rising tide that lifts all boats. He is a student of what works and what doesn't and passes those lessons along to better other content entrepreneurs.”

So we’ll let Jay be the teacher for today’s Friday 5. It’s based on his Creator Economy Expo conversation about what he wished he had known when he started his content business that years later is on track to make $600K

1. Start a weekly newsletter: It’s a great creative practice to help find your voice and your perspective. Pick one of two paths: (1) Build it on a unique experience you already have – be a trusted source. (2) Follow a new obsession – be a curious beginner.

2. Study, study, study: Be a student about your chosen platform. Become one of the most knowledgeable people in the world on that topic. More knowledge leads to more insight, which leads to more compelling work.

3. Go hard on Twitter: (Yes, this elicited a few groans from the audience.) Short-form writing is an incredible way to flex your idea muscle and validate ideas. Post one to two times a day and publish one to two threads a week.

Reply to big accounts in your niche where people already talk about similar things. Make sure your reply adds value. Make it thoughtful and discerning. (Jay’s reply to a tweet from James Clear to which the New York Times bestselling author replied. It led Jay’s tweet to earn 20K views.)

4. Repurpose your Twitter content: Turn your best threads into image carousels for LinkedIn. Upload them to Instagram, too (10 or fewer slides). Jay uses Tweetpik, but you also could design your own template in Canva or other design software.

5. Direct social media traffic to your newsletter: Add a tweet in your thread to let readers know about your newsletter and how to subscribe. It works well to grow your subscriber base. But don’t stop there. Preview or tease a newsletter topic on social and make subscribe the call to action. Do a similar review promotion after the newsletter goes live.

Among the other things, Jay would do if he was just starting – offer one-on-one consulting or coaching. Services like that are the shortest path to revenue, he says.

- Ann Gynn

We also congratulate the 2023 Content Entrepreneur of the Year Finalists for their excellence in growing a content business:

• Roberto Blake of Roberto Blake
• Anthony Fasano of Engineering Management Institute​
• Alexis Grant of They Got Acquired​
• Dasha Kennedy of The Broke Black Girl​
• Marc Leach and Tricia Leach of Keep Your Daydream​
• Marianne Lehnis of Green Techpreneur​
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• We loved this breakdown of Ann Handley's main stage session at CEX from Tilt friend, Melanie Deziel.
• Level up your office small talk with the #1 visual newsletter from our friends at Chartr. Join 300K+ who love snackable charts and easy-to-remember data insights on business, tech, and society. Sign up for free today.*
• ​Joe and Robert recorded live at Creator Economy Expo this week. [This Old Marketing podcast]
• Joe asks if you are goal-setting or settling. [Content Inc. podcast]
• Missed CEX? We have you covered! Purchase a digital pass now to access all the recordings from the event!

*The Tilt receives a small commission if readers (at no additional cost) make a purchase using this link.

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.