Numlock News: May 11, 2023 • Baconator, THC, Cholula
By Walt HickeyClubThis weekend American cinemas will serve as the testing ground for the second installment in what may very well be the next MCU, a chance for a burgeoning franchise to demonstrate its staying power and hopefully draw an entire generation to the cinemas. That film is Book Club: The Next Chapter, which stars Diane Keaton, Jane Fonda, Candice Bergen and Mary Steenburgen, the hotly-awaited sequel to the 2018 hit Book Club. It’s a real test for the box office; the original film was a hit, bringing in $68 million domestically on a $14 million budget plus another $104 million overseas. The sequel — budgeted at $20 million — is projected to debut to $7 million to $10 million, but that’s entirely dependent on if the film can draw the same crowd of predominantly older women back to the cinema, a demo that has been more reluctant to return in force to theaters in the pandemic era. MarijuanaCongratulations to all 34-year-old men of America, as science has heard your pleas, listened to your concerns and upon investigation can indeed conclude that yes, as a matter of fact weed got too strong. While medical use of marijuana is legal in 40 states and recreational is legal in 22 states, only two of them — Vermont and Connecticut — cap the content of THC at 30 percent for cannabis flower. In 1980, the THC content of confiscated marijuana was under 1.5 percent, while today many varieties are listed as over 30 percent THC, with some strains posting numbers as high as 41 percent and the concentrated dabs hitting over 90 percent. Now listen, nobody’s trying to compare a lid of ditch schwag from back in the day to the kind of boutique loud available in stores as we speak, but that’s a pretty significant distance particularly for customers potentially returning back to the marijuana market, and it’s an issue for the industry to address. David Hilzenrath, KFF Health News AIMany fast food joints have experimented with AI when it comes to the drive-thru, with Hardee’s, Carl’s Jr., Checkers and Rally’s and more all trying to see if a robot can take orders. McDonald’s ran an AI drive-thru out of 24 stores in June of 2022 in Illinois, but found that accuracy was in the low 80 percent range, far too low compared to the 95 percent accuracy McD’s was looking for. Wendy’s is the latest to attempt to use Google Cloud’s language models at a test location in Columbus, Ohio. Wendy’s stands more to gain than most from an AI order taker, as it’s universally understood that the main thing stopping people from ordering the double Baconator is the reality that they will have to utter that horrifying, twisted desire to an innocent human being, an event you never really come back from. Mexican FoodGlobal sales of Mexican food are projected to rise 6.65 percent per year through 2026, an increase of $113.8 billion over the course of the period. This is great news for brands like Cholula, which was acquired by spice titan McCormick & Co. in 2020 for $800 million and is now releasing three flavors of salsa. Mexican food is ascendant among younger generations: Right now 82 percent of millennials like or love Mexican food, which is for once above the 79 percent who say the same about Italian food. Among Gen Z respondents, Italian is in third place behind Mexican and Chinese. WebtoonsMobile-friendly comics called webtoons that originally hailed from South Korea are now firmly in the mainstream in the United States, with Korean firms like Naver Corp.’s Webtoon Entertainment and Kakao Corp. seeing significant traffic from the United States. At first, Naver pushed translated Korean content in the U.S., but since then has attracted a large number of comic artists to their platform. Of the 86 million users on Webtoon, 12 million are now in the United States, double the level of 2019. Other platforms are also seeing good American turnout including Manta Comics, Tapas, Tappytoon and Bilibili. That could have broader reverberations across the pop culture landscape; roughly 30 percent of South Korean dramas in development are adapting a webtoon. Min Jeong Lee and Sohee Kim, Bloomberg AntiheroesWhile rivals like Amazon attempt to make a more conventional streaming television play, Microsoft’s hottest show in development is Trust Code, which was originally slated for just two or three years but is now proudly entering its seventh season. Trust Code is not an actual show but is, in fact, the compliance training video that Microsoft makes its 221,000 employees watch, albeit with sufficiently high production values, cliff-hangers and compelling scripts that make the standards of business conduct training actual appointment television for some Microsoft employees. The show follows Nelson, a software engineer, as he improperly uses customer data, is accused of stealing intellectual property, and more, classic antihero stuff and perfect for the modern age of television. Dylan Tokar, The Wall Street Journal FirefightingThe Forest Service dropped 279 million gallons of fire retardant on blazes from 2012 to 2019, a massive volume of chemicals that is one of the more effective tools in the arsenal against wildfires. It’s 85 percent water, 10 percent ammonium phosphate and then some thickeners, and when it’s on organic matter it encourages it to release moisture that slows the flames. The issue is that it also kills fish when it’s dropped into waterways, which at the scale the Forest Service operates is pretty often. From 2012 to 2019 they dropped 761,282 gallons into water, and 248,285 gallons specifically into the habitats of endangered and threatened species. Obviously, sometimes the alternative is “it would burn to the ground,” but the Forest Service Employees for Environmental Ethics is asking a judge to issue an injunction barring the use of fire retardant within 600 feet of water, doubling the existing policy of 300 feet, in order to force the consideration of marine life during firefighting. Thanks to the paid subscribers to Numlock News who make this possible. Subscribers guarantee this stays ad-free, and get a special Sunday edition. Consider becoming a full subscriber today. Send links to me on Twitter at @WaltHickey or email me with numbers, tips or feedback at walt@numlock.news. Send corrections or typos to the copy desk at copy@numlock.news. Check out the Numlock Book Club and Numlock award season supplement. Previous Sunday subscriber editions: Working · Cable · Ringmaster · Hard Seltzer · Enhanced Geothermal · Hoop Muses · Subsea Cables · Wrestling · Tabletop Renaissance · BTS · Baby Boom · Levees · Misdirection · Public Domain 2022 · NIMBY · Undersea Life · Bob vs Bob · Instant Delivery Curse · Monopoly · Twitter · Crypto · Rotoscope · Heat Pumps · The Ruck ·Tabletop · Mexican Beer · The Chaos Machine · [CENSORED] · Podcast Industrialization · Fantasy Shows · Law Dork · Chinese Box Office · Box Office Recovery · Giant Hornets · Graphic Novels ·Sunday Edition Archives: 2022 · 2021 · 2020 · 2019 · 2018You're currently a free subscriber to Numlock News. For the full experience, upgrade your subscription. |
Key phrases
Older messages
Numlock News: May 9, 2023 • Dinosaurs, Rodeos, Bounties
Tuesday, May 9, 2023
By Walt Hickey Crab Traps A new paper describes a project where shrimpers in Mississippi are paid a bounty of $5 for every derelict and abandoned crab trap they can remove from the waters. This ghost
Numlock News: May 8, 2023 • Pizza Wars, Tequila, Fraudulent Cows
Monday, May 8, 2023
By Walt Hickey Welcome back! Hooked On A Feeling Guardians of the Galaxy Vol. 3 made $114 million domestically, a hair under expectations, but more than made up for in the higher-than-anticipated
Numlock News: May 5, 2023 • Counterfeits, Guardians, Robusta
Friday, May 5, 2023
By Walt Hickey Have a great weekend! Stud There is colossal industry built around the demonstration, extraction and sale of the genetic material of horses, a behemoth that hosts occasional promotional
Numlock News: May 4, 2023 • Vultures, Rats, Ticketmaster
Thursday, May 4, 2023
By Walt Hickey SB 829 A new bill introduced in California would ban exclusive contracting in the ticketing industry, a direct attack on Ticketmaster. Those clauses are in the contracts between the
Numlock News: May 3, 2023 • Private Jets, Reality TV, Spider Sculpture
Wednesday, May 3, 2023
By Walt Hickey Arachnophilia If you are in the market for a 10-foot-tall, more than 18-foot-across colossal metal spider that will cost millions of dollars, have I got some good news for you, as Spider
You Might Also Like
The endless quest to replace alcohol
Friday, April 19, 2024
Plus: garbage e-books and more. Each week, a different Vox editor curates their favorite work that Vox has published across text, audio, and video. This week's recommendations are brought to you by
GeekWire Startups Weekly
Friday, April 19, 2024
News, analysis, insights from the Pacific NW startup ecosystem View this email in your browser Presented by CIBC Seattle tech vet calls rapidly growing 'AI Tinkerers' meetups the new '
Social Speak
Friday, April 19, 2024
Here's a love that does dare speak its name Social Speak By Caroline Crampton • 19 Apr 2024 View in browser View in browser The Formalisation Of Social Precarities Ambika Tandon, Aayush Rathi et al
AI education isn't just about tech know-how
Friday, April 19, 2024
+ wild turkeys disappearing
⚡️ How Google Pushes Phone Photography Past Its Limits
Friday, April 19, 2024
Plus: Microsoft's new AI makes convincing deepfakes worryingly easy.
Friday mailbag edition.
Friday, April 19, 2024
We get into our backlog of reader questions and cover a lot of ground. Friday mailbag edition. By Isaac Saul • 19 Apr 2024 View in browser View in browser Photo by Zeke Tucker / Unsplash Every now and
☕ Computer, take the wheel
Friday, April 19, 2024
Tech Brew takes a ride in a May Mobility AV. April 19, 2024 Tech Brew It's Friday. Tech Brew's Jordyn Grzelewski hopped into an autonomous minivan to get a feel for May Mobility's tech.
LEVER TIME: Democrats Will Not Tolerate Dissent
Friday, April 19, 2024
As part of a revamped and expanded weekly podcast series, David Sirota explores how the DNC crushed 2024 primary challengers — and might have hurt Biden's reelection chances. LEVER TIME: Democrats
Can anyone be neutral on Taylor Swift?
Friday, April 19, 2024
Plus: Dinner party etiquette, the ships saving the internet, and more April 19, 2024 View in browser Happy Friday! Or, rather: Happy Taylor Swift album release day to all who celebrate. I'm
Numlock News: April 19, 2024 • Antarctica, Counterfeits, Eisbock
Friday, April 19, 2024
By Walt Hickey Have a great weekend! Hipgnosis Over the past several years plenty of artists have cashed out by selling their catalogs to the Hipgnosis Songs Fund, including Journey, Justin Bieber,