GrowthHackingIdea - +8.8% super easy (study)
In a study, they A/B tested the same customer reviews on their landing page.
The only difference was...
A. Variant had the star ratings: ★★★★★
B. Control - didn't.
Result:
the star ratings outperformed "no stars" by +8.8%.
Bonus:
By mentioning the company size by including exact numbers in the customer reviews, their conversion rate increased by 22%.
Source: klientboost.com
Cheers,Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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Older messages
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