💥 Nathan Barry on Creator Flywheels - CreatorBoom

Nathan Barry of ConvertKit gives several examples of how creators can facilitate growth with flywheels.

"Too many creators are running their business on hard mode. By setting up a few strategic flywheels, you can set yourself free."

On Sahil Bloom's Flywheel
"The bigger his newsletter grows, the more sponsors pay for each issue, which gives him more revenue to reinvest in acquiring new paid subscribers. On an early turn, this flywheel produced 10,000 new subscribers per month. Now that it’s grown, this flywheel produces more than 30,000 new subscribers for Sahil each month."

Related Link:
Nathan Barry had a great interview on the Sparkloop podcast covering flywheels. I summarized that interview on Twitter. (I'd love a retweet if you could spare a minute.)

Simon Owens provides examples of creators who've built thriving businesses off of their content. Here is one example:

"Doug DeMuro is a 34-year-old car enthusiast who, in 2013, launched a YouTube channel where he mainly reviews cars. He eventually amassed over 4 million subscribers and 1.6 billion views on the channel.

For the first several years, he monetized the channel through traditional means, mainly advertising. But in 2020, he launched Cars & Bids, an online auction marketplace that makes it easy for people to sell their cars.

Earlier this year, he announced a $37 million VC investment from the Chernin Group. By then, the platform had generated over $200 million in sales."

Comprehensive deep dive into Dan Koe's 2.6 million followers and $2.5 million dollar business.

Big Ideas:
► He substantially niched down his business over the years.
► Dan is a master of distribution publishing to 7 different channels.
► His content engine starts with a weekly long-form article that gets made into a video, podcast, posts on Twitter, LinkedIn, TikTok, and Instagram.

Tony Lysandrides makes up to $14k per month from several YouTube channels where he is not in the videos.

Big Ideas:
► He has built a team of freelancers to handle the entire video production process. ► His videos are 8 minutes long, so he can insert in-stream ads.
► Each video costs around $200 to make. They can be as low as $40.
► His videos need 10-25k views to break even.

Matt McGarry shares his experiences helping to grow The Milk Road crypto newsletter in 2022 and explains why so many AI-focused newsletters are experiencing explosive growth now.

► Zain Kahn grew his AI newsletter Superhuman to 200,000 subscribers in less than 4 months
► Rowan Cheung grew The Rundown to 150,000 subscribers in 4 months
► Ben Tossel grew Ben’s Bites to 90,000 subscribers in 7 months.

Big Ideas:
► 85% of The Milk Road's subscribers came from paid acquisition.
► Top AI newsletters are experts at using Twitter to get subscribers.
► The cost to acquire a subscriber on Sparkloop's referral network can be half the amount paid because of the way they qualify subscribers.

"His videos are reaching millions of people and his clothing sells out every time he does a drop. Here’s how he did it:"

Big Idea: Trikko is following the MSCHF playbook to sell limited-time product drops on password-protected page.

Check out his YouTube, TikTok, Instagram and Website to see how it works. This is a great way to stand out in ecommerce.

Pete McPherson of DoYouEvenBlog shows how he creates high-quality blog posts in 15 minutes using Promptimizer.

This is a good step-by-step overview of how to leverage AI tools.