GrowthHackingIdea - 100K URLs analysis

You know that site speed affects your rank on Google.
But what specific speed factor matters the most?

Neil Patel’s team analyzed 143,827 URLs and uncovered something impressive.

The specific factor is...
Load time to first byte (TTFB).

This factor showed the largest correlation.
Websites ranked #1, #2, #3 on Google have a massive increase in TTFB.
#1: ~550ms (this is your goal if you want to be #1)
#2: ~700ms
#3: ~760ms

How to improve TTFB:
1. Use a CDN.
2. Optimize application code.
3. Optimize database queries.
4. Reduce HTTP requests.
5. Ensure fast server response time.
6. Use a respond first, process later (RFPL) method for caching.

Source: neilpatel.com


Cheers,
Charlie Patel ;)



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