Double success rate of all your A/B tests

A/B tests take time.
And a lot of them fail.
How to fail less?
What to A/B test first, and which ones to wait on?

Experiment Engine analyzed their customers' data.
Here's what they found...

What types of A/B tests do companies spend their time on?
1. Design: 54%
1.1. Add/remove elements: 31%
1.2. Color: 18%
1.3. Placement: 17%
1.4. Form layout: 7%
1.5. Button layout: 3%
1.6. Functionality: 2%
2. Copy: 24%

What types of A/B tests are actually the most successful?
1. Copy: 26%
2. Design: 20.8%
2.1. Placement: 26.1%
2.2. Button layout: 25%
2.3. Color: 18.2%
2.4. Add/Remove elements: 16.9%
2.5. Functionality: 16.7%
2.6. Form layout: 11.8%


Looks like if you change your priorities on what to A/B test first, second, etc., you can more than double your success rate.

Source: www.experimentengine.com


Cheers,
Charlie Patel ;)



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