Email subject lines that get opens. Let’s get into it:

1. Get to the point in fewer than 50 characters.
2. Use a familiar sender name — avoid “no-reply.”
3. Use personalization tokens like “you.”
4. Don’t make false promises—tell ’em what’s inside.
5. Start with a verb.
6. Use words like “invited” and “exclusive” to make people feel special.
7. Create a sense of urgency or importance, but sparingly.
8. When applicable, include numbers, percentages, or prices. Data catches attention.
9. Ask a compelling question.
10. If you’re here, you already know this one. Puns.
11. Avoid all-caps and use exclamation marks sparingly.
12. What happens if you use a question mark and an exclamation mark? Straight to spam!

Find even more tips and hall-of-fame examples at HubSpot.

Your content team doesn’t just write. They have to understand what topics, tones, and formats will be clickable, shareable, and bookmarkable. Clearscope is an easy-to-use platform that helps you write highly relevant content that people are searching for right now.

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