The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, June 16th, 2023​
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🎤 Listen to this email here:

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Swipe:

This is neat: The Wright Brothers (who invented airplanes) funded the development of the first powered airplane with their bike shop, shown here:

And this was the simple ad they’d post in the Dayton, Ohio newspapers:

They designed a popular bike called "The Van Cleve Bicycle" which was their most popular bike, and it sold for $60.

So that ad played a small hand in developing the first aircraft :)

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Wisdom:

10+ years ago I was sending something at the post office, and as I finished up, the clerk said to me:

I've thought about that random passing comment almost every single day since then.

You can CHOOSE if your day will be good or bad.

Which will yours be 🙂?

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Interesting:

The format of this chart easily demonstrates how Apple’s 2022 revenue was the combined revenue of alllll these big tech companies 😬

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I like how the layout of this chart so easily demonstrates the point.

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Picture:

This ad for the unique-looking Ford Pinto has no copy or anything…just an awesome visual of the product!

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Same with this Ford Econoline van ad...extremely little copy, just letting the product speak for itself!

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Essay:

I wrote a blog post full of copywriting formulas here, mainly these:

#1.) AIDA: Attention, Interest, Desire, Action
​#2.) PAS: Problem, Agitate, Solution
​#3.) PASCA: Problem Agitate Solution Call to Action
​#4.) 4 Ps: Promise, Picture, Proof, Push
​#5.) FAB: Features, Advantages, Benefits
​#6.) The Before-After-Bridge
​#7.) 5W’s and H: Who, What, Where, When, Why, How
​#8.) Tell A Story
​#9.) PAPA: Problem, Agitation, Provide, Action
​#10.) The 7 Steps
​#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful
​#12.) APP Formula: Agree, Promise, Preview
​#13.) FOMO: Fear of Missing Out
​#14.) PSR: Problem, Solution, Result
​#15.) 4 Ps of Persuasion
​#16.) STAR: Situation, Task, Action, Result
​#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response
​#18.) FAPE: Feature, Advantage, Proof, Evidence

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The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S.

• AIDA: Attention, Interest, Desire, Action
​• PAS: Problem, Agitate, Solution

Do you use any formulas like this? Reply to this email and let me know. I personally use AIDA almost every single day.

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Splurge:

It's happening....we are almost officially mid-year 😬

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Mid-year I like to re-visit my yearly goals (which often get forgotten), and also ask questions of myself, such as:

- What worked this year?
- What DIDN'T work this year?
- Am I on track to hit yearly goals? If not, how to course-correct?

This is the time of the year I prep for Q3 and Q4, as those are often the biggest revenue months for many businesses:

Hopefully you take the rest of this month to reflect on how you can crush the rest of 2023:

We'll be closing down our $97/mo plan for a bit this weekend, so if you want to jump inside the Copywriting Course at that price point, now would be a great time to JOIN if you want some guidance.

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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