The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, May 26th, 2023​
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🎤 Listen to this email here:

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Swipe:

I saw this posted on a bulletin board at my gym and snapped a pic:

The reason I thought it was cool because it was:
- Super simple.
- Customized to the community it was posted on.
- Has easy way to follow/contact/book (Instagram handle).

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On the same trip to the gym I saw another incredibly simple (yet effective) advertisement:

I biked by and the couple selling all their stuff had basically moved 100% of the merch except a single couch.

It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie!

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Wisdom:

Grab people's attention by being:
- New
- Novel
- Unique

This hilarious billboard I drove past in Houston was all of the above 😂

Of the hundred other lawyer billboards I saw that day, THIS ONE STOOD OUT!

I do kinda wish they had a better CTA though.

While it caught my eye, I barely noticed the name, and have no idea what kind of things they help with 🤔

I have to admit the branding of it was pretty hilarious and probably drums up business in indirect ways.

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Interesting:

My favorite traffic stream is having an article that ranks top of Google AND has a YouTube video version on it.

- This creates virtuous cycle of high metrics on Google/Youtube.
- Higher metrics on YouTube keep it getting recommended.
- Higher metrics on Google keep it #1.

The virtuous cycle looks like this:

While everyone is completely distracted by AI stuff, I think spending the next quarter massively improving my own SEO/YouTubeSEO might be worthwhile!

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Picture:

I've had a bunch of travels spanning alllll this May, and I'm currently in Madrid for an Indian wedding!

However the main thing I was impressed by last night was the McDonald's automated ordering system 🍔

To be honest this is waaayyyyyy better, waaayyyyyy more fun, and waaayyyyyy less judgemental than ordering from a live person (especially at 1am) 😂

Have you ever used these automated ordering systems? It's 300% better than a human IMO!

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Essay:

In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate Nike as a company:

I loved the simplicity and vibe of this manifesto!

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Sketch:

While this is meant to be a funny meme I totally relate to it!

On one hand you wonder why your neck might be stiff, then you realize for 12 hours a day you’re slouching over a screen or looking down at a phone.

The solution seems obvious after seeing this 😂

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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P.S. You have one more month of Q2 left....are you doing anything to prep for Q3/Q4???

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