Land your first client without spending a single penny on ads

Getting your first client is the most difficult part of running a new agency

Probably because you have:

1. Zero direction

2. No roadmap

3. Don’t have a strategy that works

But as a new agency with less resources on your hands, spending money to get clients is definitely not a great idea

So today, I’m going to give you 3 strategies that will close your first deal

Let’s dive in

1/ Start and grow your twitter account

If there is one thing that my yrs of marketing experience and experimenting with new strategies have taught me, it’s this:

Twitter is a gold mine to get leads on auto-pilot and book calls

Here is your 3-month roadmap to booking 15-20 high-quality booked calls a month:

Be active on Twitter and start connecting with people in dms and see your business grow

Your main goal here is to reach 5k Twitter followers ASAP

This is what you need to do for it:

1: Write at least 5 tweets a day, consistently

2: Write 2 quality threads per week

3: Follow this religiously

Threads should be:

1. Resourceful, high-quality

2. Solution-focused

3. Series about a specific niche or topic

For example,

I helped scale this client to 7 figures through this single email marketing strategy, and here’s exactly how I did it.

If I was running google ads for brand x, here’s exactly how I would do it, and I would write a thread on it.

Have threads about your strategy/technique/framework/actionable steps

Have a content strategy in place to lead your Twitter account in the correct direction and be consistent

Your objective here is to create content purposefully around our main agency offer(s)

Your content strategy is based on the Red Line Effect

The red line effect defines your growth on Twitter and gets you results

Watch this to understand it:

Based on the red line effect, your content strategy is divided into 3 main parts:

1. Your value content

2. Your promotional content

3. Your styles of content

1< Ideas for your value content

You can have your value content around the following:

1. Answering Frequently asked questions

2. Answering Advanced questions

3. Audience Fears

4. Audience Wants

5. Audience Frustrations

6. Audience Dreams

7. Stirring up our Demand

2< Ideas for your promotional content

You can have your promotional content around the following:

1. Positioning per offer

2. US vs. THEM

3. Value propositions

4. Testimonials and reviews

5. Pain points

6. Offer Breakdown

7. Promo Calendar

3< Your styles of content (Your Vehicle)

Your styles of content is basically how you present your value and promotional content It consists of:

1. Threads

2. Mind map roadmaps

3. Series based tweets

4. Hard Sell tweets

5. Regular tweets

6. Understanding your audience

7. Your niche-related strategies e.g., Email Campaigns

After you have constructed your content strategy, you need to have a posting schedule

You can do this on Google sheets as I did:

Reader, this is just the tip of the iceberg.

If you want to go deeper with high-quality prospecting strategies to help you land clients, then Utopia is your one-stop shop!

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