Real thought leaders don’t chase engagement—they create value.

Thought leadership isn’t not all about social activity and algorithms; it’s about guiding your audience toward better decisions. You need depth and visibility.

When you consistently create content that informs, clarifies, and shifts perspectives, you don’t just gain followers—you build real influence.

Your thought leadership content must do three things:

1. Show your audience you understand their problems. Customers don’t care about your brand—they care about their challenges. If you can articulate their pain points better than they can, they’ll trust you to solve them.
2. Help them navigate their options. More choices don’t always mean better decisions. Thought leaders simplify complexity by framing tradeoffs and guiding customers toward the right solution.
3. Offer a new perspective. True innovation isn’t about trends; it’s about relevance. Your audience values insights that reshape how they see their problems and opportunities.

Get the full insight from MarTech’s Zac Stucki.

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To start using Gemini in Google Sheets, just click the spark button in Sheets.

Ask questions about your data and get instant insights and visualizations without the need for formulas or manual analysis.

For example, you can ask Gemini:

• “What are my top three performing channels by conversion rate?”
• “How do email open rates compare to last quarter?”
• “Predict my ad spend ROI for next month.”

Gemini also generates static charts and visualizations (so they won’t auto-update), but they’re easy to insert and share.

Samyang, the maker of Buldak instant ramen, has rapidly expanded in the U.S. thanks to Gen Alpha—and the brand is paying attention.

It’s working with a lean marketing team, but they’re agile enough to capitalize on social media engagement with real-world activations, while collaborating closely with headquarters in South Korea.

Numerator recently named Samyang ahead of Gen Alpha favorites like Owala, Dr. Squatch, and even Fortnite.

Case in point: When a TikTok video of a Texas girl tearfully receiving Buldak ramen as a gift went viral, Samyang threw her a whole Buldak-themed party. All the noods arrived in a custom pink van the team designed just for the occasion.

That kid is gonna be brand loyal for life.