The DO Lectures - Writing Masterclass: Words of Mouth

Dear fellow founders, company of ones, and all those who are yet to take the leap of faith but just need that last final gentle kick in the shins to do so.

This email is going out to 42,000 of our optimistic rebels community. Even though there are only 30 places available for this Masterclass, this email shares an insight that can help everyone with their writing.

So yeah, buckle up; I want to help you to rethink one unsung part of the founder’s job. Perhaps, the biggest factor between success and failure.

• Every brand is in the story business.

• But.

• Most brands don’t get it.

• Some knock it out of the park.

• Founders who tell their story well, win.

Now, you would think founders would pay attention to this one skill, but most dismiss it. They prefer ‘build it, and they will come.’

They build it. They don’t come. They fail.

Harsh.

But it happens every day.

The founder did not tell the story, so it mattered. That is how you can win.

Story is never the biggest thing about a product. Salt is never the biggest ingredient of any dish. But when it is missing, even a little bit, the whole thing falls flat.

Story is salt.

It makes our senses come alive.

And our brands.

The Big Mistake.

Founders say this all the time: I need to find our voice.

And they are wrong about it all the time. Here is why.

• You find your car keys.

• You find the dog lead.

• You find your bag in the car that you had looked everywhere for.

• But…

• You don’t find your voice.

Because you never lost it. It is always there. It is within you.

It is YOU.

The awkward unspoken pain point is: Will you let it come out?

In short, can you get out of your own way? And what do you need to do differently to release the handbrake on you?

Fear Kills Voice.

How come close friends know you have a wicked sense of humour? How come you can give a talk to a small crowd but not a huge one? How come you are letting others win when you know you are better?

Telling your story so another human feels it is all about letting go.

• But.

• They will judge me.

• They will say snarky remarks.

• They will make me want to curl up into a little ball and cry.

Yup. And more.

On the flip side, those people whom you will never meet and whose opinions you seem to care so much about won’t care enough about you to come to your funeral.

Telling your story better is 20% about improving capabilities. You don’t have to be Shakespeare, for soothsakes.

80% is learning not to give a sh*t.

“I don’t want you to write more like me; I want you to write more like you.”

The Lesson?

If this was an easy thing to do…you would have done it by now.

My 3-day writing Masterclass called ‘Words of Mouth’ understands the real work is on releasing the handbrake on you. This is not for dabblers. As Wonder pets say: This is sewios.

As difficult as the work will be, on the other side of it is knowing that you can then have a cut through year.

Because, at last, people begin to hear you for the first time. The vibration shifts. And they can feel it.

And you leave struggle for the last time. And never return.

Hope you can make it.

David Hieatt

Co-founder

P.S. We have reopened the Early Bird Tickets for the next 48 hours. It will save you £500. Currently, there are 18 places left.

Payment plans can be arranged by emailing

info@thedoleoctures.co.uk

Learn More

What do the three days look like?

You will work in pairs. Different pairs each day.

It won’t be just listening to inspiration or capabilities.

This will be you having to pitch ideas, and write the words with a crazy deadline. Don’t worry, it is a small group of just 30.

And after the first awkward hour, everyone will relax. We are all here to help each other.

Of course, there will be a part of you that hates it. That is the part of you that wants to stay as you are. This won’t be easy work. But it is the work that will bring you the results you have always wanted.

Day One. You versus You.

1. Routine. How to play the long game?
2. Identity. Is the past driving the future?
3. How to use peaks and valleys to your advantage?
4. How to focus on looking after your energy?
5. How to master your time?
6. How to let go of what others think?
7. How the busy head gives you shallow ideas?

Day Two. Amplify Your Voice.

1. The journey from unknown to known.
2. How to become more YOU.
3. How to write to the heart? The decision maker.
4. How to gain influence.
5. How to get consistent?
6. Role models. And how we can learn from them.
7. Pitch hour.

Day Three. How to use all this to grow your business?

1. How to launch?
2. How to grow your list?
3. How to pick your platform?
4. How to sell? And still feel good.
5. How to test like a pro?
6. How to use writing frameworks to guide you?
7. How to enjoy the ride?

Who is this for?

• Companies of One.
• The C.E.O (Chief Everything Officer)
• Those keen to work smarter, not harder.
• Those who want to become their own boss.
• Those seeking other like-minds.
• Those wanting to launch or grow their business using the tool at the end of their fingertips.

Who is not for?

• Dabblers.
• This is a big investment of time and money, don’t waste either.
• It will give you incredible results.
• But you must do the work.

What can you expect?

It will push you. Challenge you.
And ultimately change you.
Along the way, you will get to know 30 amazing people.
Everyone will be there to help you.
You will stay in touch with people from these 3 days, maybe for the rest of your life.
And your writing will become more you.
And it will give you incredible results for your business.
It will not be the easiest 3 days.
But it could be amongst the most important for you.

Details:

After each hard day, there will be a fun night. Great food and wine. And conversations with a small group of amazing people. All on the farm.

Wednesday 19th July - Friday 21st July.

Accommodation is not included. But we have some great suggestions.

Learn More

No longer wish to receive these emails? Unsubscribe or Manage Your Preferences.

The DO Lectures Ltd. The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

The DO Lectures is owned and operated by The DO Lectures Limited. We are committed to advising you of the right to your privacy, and strives to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection, use and transfer of the personal information and non-personal information in the manner described in this Privacy Policy. Please read this Policy carefully, as it affects your rights and liabilities under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in the United Kingdom. You may be located in a country that has laws which are more restrictive about the collection and use of your personal information. However, by using our website, you agree to waive the more restrictive laws and agree to be governed by the laws of the United Kingdom. If you wish to view our privacy policy, please click here.

last final gentle kick awkward unspoken pain point optimistic rebels community The Big Mistake one unsung part Dear fellow founders

The DO Lectures - Writing Masterclass: Words of Mouth

Key phrases

Older messages

3-Day Writing Masterclass.

Chicken Shed Chronicles.

Until midnight only...

Busy Lies.

Busy does not work.

You Might Also Like

New and Old #161

Success means you get to do it again tomorrow

savourites #88

Do what you like, you've been too nice

"Doodh Pitthi // Cidium" by Chandanie Somwaru

Brittle white roses

Hailey Bieber Announced Her Pregnancy In The Most Breathtaking Dress

My Top 3: Drama TV Series

How to Tell If Someone Is Stealing Your Utilities

Poems for Mother's Day & Asian/Pacific American Heritage Month