🕵️‍♂️ Why you should repurpose your content

Today's email is brought by Vizard​

Welcome back, fellow thieves!

Most creators think the way creating content works is by posting one new, original idea every day.

That’s wrong, and it only leads to burnout.

Here’s what top creators do instead: say the same thing, but in 1,000 different ways.

Creating new content every day it’s just the way we think it’s supposed to be, but the truth is, there’s a better way.

One that every successful creator follows without exception:

Content Repurposing.

In today’s article, we’ll dive deep into why it matters, how some top creators do it, and how you can too.

Reading time: 3min 55s

And since it’s all about content repurposing this week, let me introduce you to this week's sponsor...

From Long Videos to Viral Clips: video repurposing made easy

Want to know the secret to audience growth that top content creators swear by?

They multiply their content’s impact with content repurposing.

This is very effective with text-based content, where one newsletter can turn into multiple threads, carousels, and stand-alone posts.

But even more so with video content. A long-form video (like a podcast) can turn into Reels, TikTok, and YouTube Shorts.

This type of content is algorithm friendly and gets tons of attention.

The problem? You need video editing skills.

And if you are anything like me, it’s likely that video editing gives you the heebie-jeebies.

This was until I got approached by the folks at Vizard.

Vizard makes it super easy to turn long-form videos into clips for social media.

Here’s how it works:

• Upload your videos
• Vizard automatically transcribes them
• You highlight the best moments and bulk-create clips based on the text
• Then you can customize your clips by adjusting ratios, adding images, subtitles, and more!

Whether it’s video podcasts or talking-head-style videos, Vizard multiplies your content’s potential.

And here’s the best part: You can get started for FREE!

Start creating video clips with just a few clicks today.

Stolen knowledge from all around the internet

🛞 Steal these 5 flywheel examples from top creators​

Instead of one-off marketing tactics that need to be repeated, flywheels are continuous engines of growth that leverage inertia to keep driving growth.

John Bardos takes 5 that popular creators use and breaks them down into simple steps.

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✉️ What someone who buys newsletters for a living searches for when buying one​

If you are building your newsletter with thoughts of selling it one day, you need to read this.

The TL;DR: you get paid for the boring stuff (engagement, profit, and customer LTV), not the flashy stuff (subs and revenue)

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🙏 How to sell on your newsletter thank you page (2 examples)​

The thank you page (what subs see after subscribing) is one of the best places to sell. The subscriber’s intent is at the highest so it's a great place to pitch your products or services.

They might not buy immediately, but they’ll know that they exist. It’s also an awareness play.

Some of these are affiliate links, ads, or links from friends

92% of customers trust recommendations over ads & that's why I'm going to start using Famewall in all my digital products! Try it for free.​

Meco is a distraction-free space for reading and discovering newsletters, separate from the inbox.

This has been a stressful week!

"But captain, it's only Wednesday"

Yesterday, I opened the doors to a handful of folks to The Steal Club Membership. Right now there's almost nothing there, but I plan to start filling it up with content asap.

Live events, workshops, live coaching... it should be a fun summer!

There are still some spots left for the beta of The Steal Club Membership. Reply to this email with the word "Steal" and I'll send you more details!

Thanks for reading, and see you next week,

Alex Llull, Chief Thief

​The Steal Club​

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