A little more about the workshops

Unleash your customer-centric genius

1. Dive Deep into customer insights: Get inside your customers' heads (figuratively, of course) and discover what makes them tick. When you truly understand their needs and desires, you can create products and experiences that stand out. This was the shining star takeaway of the discovery exercises in our UX workshop and some marketing work we’ve done this year, often centered around customer interviews. If you want to do this too, you can write your own questions (like we did during the workshop) or use an existing framework (we used Customer Camp’s framework earlier this year).
2. Empathy enhances collaboration: Silos exist when we’re not empathetic or understanding each other’s work. Collaboration is the name of the game, and when you combine different perspectives, you won’t just unleash creativity—you’ll unlock empathy for different skill sets/areas of expertise. We saw this firsthand when the Balsamiq team worked on marketing ideas in the mini hackathon. Our technical and non-technical teams were pretty separate before this workshop!
3. Embrace creative thinking: Don't be afraid to think outside the box and challenge the status quo. We saw this when we talked about new marketing ideas. It’s easy to stop an idea mid-brainstorm because it’s outside the status quo. Instead, we asked ourselves, “Why could this work? Why would this help our goals? Why does this make sense for our target audience? Why now?“
4. People aren’t perfect: Here's a little secret—human behavior is beautifully irrational. It's not always logical or predictable, and that's okay. To stay ahead of the game, be ready to adapt and flex with your customers as they evolve. We spent a lot of time talking about this in the context of new generations that use Balsamiq (not surprising after 14+ years in business).

Happy customer of the month

Shoutout to Florian and Brendan from @balsamiq support! They fixed my corrupted file in matter of few hours and saved me a lot of time reworking the wireframes. I love your product for years, now your support as well. Superb and recommended tool for #UX and #wireframes ❤️ — Adam Martiška 🍀🌈

UX/UI links for June

• Facilitating Effective Ideation Meetings - by Emma Sheridan
• Your Design Is Only as Good as Your Organisation's Ability to Problem Solve - by Benjamin Mizrany
• Information Architecture for Navigation - by Abby Covert
• Design Under Constraints: Challenges, Opportunities, And Practical Strategies - by Paul Boag
• Skeleton Screens 101 - by Samhita Tankala

Company news

• 📣 Calling all customers! We need your valuable input to enhance collaboration within our product! Complete our → quick survey ← and help us shape a better experience together. 🚀

• Sponsorships and raffles: Notable events we’re sponsoring include Enterprise UX, Pride Summit, Collaborate Bristol, and more!

• Notable recipients of our Free Software Program:
  • HUMAN ROBOTICS' mission is to introduce and engage young minds by making Science, Technology, Engineering, Arts, and Mathematics (STEAM) fun and exciting
  • Scafander Games create interactive smartphone novels to help educate young people about human rights
  • Bibliothèques Sans Frontières (Libraries Without Borders) is an NGO that empowers vulnerable populations by facilitating their access to education, culture, and information

That's it for this month!

Most new customers find Balsamiq via recommendation...