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For the past 2 years, my job was to develop Coinvise’s content strategy.

I spent hours digging for systems and templates to make our content go viral.

Right before I quit Coinvise, I was working on something new.

The Avengers strategy.

The idea was simple:

If we had all of Coinvise's employees posting content, each making frequent appearances in others' stories, each growing their own audience and helping spread the news with their own twist, narrative, and anecdote, we could get our content to go viral much more easily.

My goal was to turn them into successful content creators the fastest possible.

Basically, teach them all the writing tactics many writers use today, and see if they could grow an audience online. 

Because, to tell you the truth, our content didn't get as many views as I wanted.

The thing was, beyond Coinvise's founder and me, none of the other employees had created a personal brand.

I was the only non-technical member of the team, and between the engineers and the designers, few had ever thought of developing a presence online.

Each time we shared an announcement with the main Twitter account, we only had Coinvise's founder and me to amplify it.

With our cumulated 20K followers, and by liking, commenting, and retweeting our different accounts, we usually got around 30k impressions on the first day.

But rarely more…

So in November, I spent many hours working on this new strategy, and by the end of the month, all the pieces were set, and I was ready to see how far this could lead us.

Unfortunately, I never got the time to implement this strategy at Coinvise.

Things got in the way, and I ended up leaving Coinvise and focusing on my own content.

But deep down, I knew all the templates and systems I had gathered were extremely valuable.

And at first, I thoughts about monetizing them.

I’m sure I could have easily organized them into a well-crafted online course and sold them for $200 or $300.

But I never really got the time, and it just felt wrong.

So I simply kept using them with my new clients to help them grow their audience.

Recently, however, by seeing the results my clients got and the impact those templates had on their growth, I realized I didn’t want to keep them for me anymore.

I realized I wanted more people to get the right tools to start sharing their ideas online and grow their audience as well.

And so here we are.

This is a much more tactical article than usual, but I still hope you’ll enjoy it!

Let’s dive in!

1 | What to write about?

Getting ideas for what to write about was by far the main reason why so few of the Coinvise’s employees had started building their personal brand.

This is maybe something you can relate to.

So the first step of my strategy was to share the Endless Idea Generator template to help them get hundreds of ideas in no time.

👉 Access The Endless Idea Generator Here

2 | How to write great content?

Since almost no one at Coinvise had ever written threads or articles, the second step was to share with them a complete system with all the steps to turn any idea into a potential viral piece of content.

This writing system quickly becomes indispensable to anyone I show it to.

In it, you’ll find all you need to write great headlines, edit your content like your favorite creator, and write call-to-actions that will skyrocket the views you get on your stuff.

👉 Access The Writing System

I also knew writing 1,000 words articles would be a lot to ask them in the beginning (and I’m sure you’re all very busy as well and might not have time to write deep-dive articles.)

So I created a second system focusing on threads (which usually are way faster to write than articles).

👉 Access The Threads System

3 | What kind of content do you need to post, and when?

Finally, I knew they wouldn't have much time to work on their personal brand.

So I wanted a system that would help them reuse the same ideas over and over again without bothering their audience.

Here's the one that I found works best:

👉 Access The Weekly Content Schedule

Closing Thoughts

And voila - you have everything you need to start posting content online!

To be honest, these are the kinds of templates I’d have died for when I started writing online, and I truly hope you’ll use them to start your own writing journey.

Speak soon,

- Eliot

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