🎤 S.W.I.P.E.S. Email (Friday July 7th, 2023)

The S.W.I.P.E.S. Email

SwipeπŸ“ β€’ Wisdom🧠 β€’ Interesting🧐 β€’ PictureπŸ–Ό β€’ EssayπŸ“„ β€’ Sp✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, July 7th, 2023​
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🎀 Listen to this email here:

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Swipe:

If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly πŸ˜‚

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Wisdom:

This sign I saw at a CB2 store stepped up their copy from β€œNow Hiring” to β€œDream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!

A+ copywriting!

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Interesting:

Before the internet, the way a β€œlead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.

The bottom part of this ad is the CTA:

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The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬

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Picture:

I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw β€œReptile Expo” sign placed on a construction fence a few days ago.

I snapped a picture while at a red light...and later pondered:

"Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" πŸ˜‚

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Essay:

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.

These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:

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Here's a One Pager that tries to convey different thinking errors:

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Here's a One Pager used in AltMBA for potential students to give to their employer:

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I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!

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Splurge:

Currently reading this book….about halfway through and it’s a great read so far!

A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.

It's called "The fish that ate the whale, America's Banana King"

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I hope you enjoyed these Friday tid-bits!​
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Sincerely,
Neville Medhora

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P.S. For those who've asked, we've added back the $97/mo plan for Copywriting Course!

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🎤 S.W.I.P.E.S. Email (Friday June 30th, 2023)

Friday, June 30, 2023

The SWIPES Email Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, June 30th, 2023​ ​*Last Call for Copywriting Course Mid-Year

Member-Only Training Videos

Thursday, June 29, 2023

Did you know members of the Copywriting Course get private training videos several times a week? Just one tip from a video could completely change your workflow or how you do marketing. This month

Reminder: 2nd half 2023

Wednesday, June 28, 2023

The easiest way to grow a business is first optimize everything you've already got. For example, if you want to optimize your business for the rest of 2023, just having rough goals like this could

What can you build in 1 year?

Tuesday, June 27, 2023

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🎤 S.W.I.P.E.S. Email (Friday June 23rd, 2023)

Friday, June 23, 2023

The SWIPES Email Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, June 23rd, 2023​ ​ 🎤 Listen to this email here: ​ ​ ​ Swipe:

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