The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sp✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, July 7th, 2023​
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🎤 Listen to this email here:

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Swipe:

If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly 😂

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Wisdom:

This sign I saw at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!

A+ copywriting!

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Interesting:

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.

The bottom part of this ad is the CTA:

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The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬

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Picture:

I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw “Reptile Expo” sign placed on a construction fence a few days ago.

I snapped a picture while at a red light...and later pondered:

"Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" 😂

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Essay:

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.

These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:

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Here's a One Pager that tries to convey different thinking errors:

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Here's a One Pager used in AltMBA for potential students to give to their employer:

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I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!

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Splurge:

Currently reading this book….about halfway through and it’s a great read so far!

A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.

It's called "The fish that ate the whale, America's Banana King"

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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P.S. For those who've asked, we've added back the $97/mo plan for Copywriting Course!

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