Product discovery for existing products

Discovery is not just for new products. It’s also important for identifying improvements to existing products. And if you think about it, there are advantages to doing discovery for existing products. You have customers you can talk to, and they have something to react to. Here are some perspectives on how to do product discovery for a variety of existing products.

Product discovery for internal platforms teams. While it may seem counterintuitive, you shouldn’t mandate the use of internal platforms. The need to compete with alternatives gives you the incentive to identify needle-moving capabilities that delight your internal users. Nuno Alves describes how you can use product discovery to take advantage of your direct access to your users to identify what those needle-moving capabilities might be.
(via @Nuno Alves)

How to make product discovery an integral part of your scrum team. Product discovery is an activity teams use to discover new valuable features through experiments, field testing, and research. Often, the insights from these kinds of behaviors lead to more valuable features and avoid unnecessary work. Barry Overeem shares a set of workshops and experiments to help you practice product discovery with your product team.
(via Barry Overeem)

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A case study: How a product discovery made Ferdinand Goetzen pivot Reveall towards product discovery. Ferdinand Goetzen started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. Ferdinand and his team knew many companies spend a lot of time and resources building products and features that don’t create enough customer value. They set out to understand why this occurred and how they could make product decisions that consistently delivered value for customers. Through our own product discovery, we learned every product team we spoke to was dealing with similar issues. The opportunity to support teams in their product discovery was huge, so Ferdinand and his team turned Reveall into the first product management platform dedicated to product discovery.
(via Ferdinand Goetzen )

13 ways to free up time for product discovery. Building a feature or product is the most expensive way to test it. Most product managers are aware of that and understand the value of product discovery and are keen to put it into practice. However, they are stuck in an endless pipeline of delivery and project management tasks. Markus Müller shares 13 actions that allow you to allocate more time to Product Discovery and help you build better products, faster.
(via Markus Müller)

Mastering product discovery: Insights and strategies to feed your squad. For a long time in his career, Anthony Verbois felt compelled to “feed” his development team — no matter what — and suffered its direct consequences as the team shipped features that did not truly match the user’s needs. In 2021, Mirakl reorganized its teams in squads which provided the perfect opportunity to take a step back, elaborate a plan and build a vision to professionalize/strengthen our product management function. One key element of this evolution was to develop the discovery phase significantly, which helps to ensure that the team has a clear and well-informed vision for the product. In the following paragraphs, Anthony delves into the key components of a successful product discovery process and provides tips and strategies for mastering this crucial phase. 
(via Mirakl)