Utopia - Wish I knew this sooner...

19 growth tips I've learned from 7+ years of building and generating over $10m in revenue from online businesses

🧵 This is a lifechanging email

If you’re an entrepreneur, freelancer, agency owner, or eCom brand owner, SAVE THIS!

1. Define your North Star

Read this Twitter thread

2.  Manage expectations effectively

Shit will fail, and shit will hit the fan, but this all becomes obsolete once you realize your end goal is more important to you than these tiny failures.

Stop acting shocked when things break

3. Understand that running a business is cyclical

Figure out what cycle you are in right now and act accordingly: https://twitter.com/wizofecom/status/1455107479545815046

4. Lay down a strong foundation

You cannot have a “personal brand” if you are just copying templates and other people's tweets.

Have your raw energy and inner voice echoed to your audience. Your goal is to lay a unique marketing foundation.

5. Brand positioning is core of your business

Define your positioning. It is the way your agency sits inside the minds of your consumers (be branded).

The stronger the positioning, the greater are the chances of your customers choosing you over your competitors.

6. Content strategy is key to getting qualified leads

Your content strategy is an all-encompassing approach for creating content that drives key business objectives. You should be doing two things for it: planning and creating

7. Speed without compromising on quality

The Performance Loop is your framework to move quickly when necessary without compromising on quality. Here:

8. Create a community for your brand

Communities are your ticket to nurturing your top consumers.

You become a habitual part of their everyday life. They go from consumer to truly feel a part of your business.

They will sell or you and you can sell to them multiple times over

9. Have your own traffic sources

This is very important for 2022.

Don’t let the big tech companies control your traffic. Instead, have these 3:

A/ Community

B/ Telegram

C/ Your own email list.

More on it here:

10. Lifetime value is all about creating exceptional experiences

Make sure every point of interaction with your brand is memorable.

11. The biggest risk you can take is not taking a risk at all 

https://twitter.com/wizofecom/status/1455515287239995401

12. Master evergreen skills

Evergreen skills are copywriting, sales, and outreach

These are applicable to every niche you are in

They give you a headstart in life

13. Create MOAT's

Do you have something that's working?

Be ready for everyone to copy you

Create MOAT's around your brand to standout from your competition

MOAT's are softwares, communities, and branding.

They add a barrier of entry in your business

14. Don't partner with just anyone

People partner and give up equity for short term gains but in the long run, most partners don't have the same vision

If you want to partner with someone make sure you do a testing period of 1-3 months

15. Break out of the scarcity loop society has put you in by creating a cash flow business

https://twitter.com/wizofecom/status/1451498365485830148

16. Pivot & Recalibrate often

Narratives change, strategies change, but the vision stays the same.

“Insanity is doing the same thing over and over and expecting different results.” - Einstein

Accept the fact that what is working today may not work tomorrow

17. "Uncompromising self-honesty leads to everlasting transformation" 

Add and subtract personality traits to help you reach the person you want to be

18. Stay solution-focused 

There are new problems that will show up in your life daily. "When I solve X, I will be fine" is a BS mentality

Be ready for more hardships. The best thing you can do is realize there is a solution for it all

19. You cannot control everything 

Do everything in your power to do what must be done and accept the fact that the rest will be in God's hands

It's a trust in the divinity of things

BONUS: Find people who believe in what you believe

Join a community like http://theutopia.io

Learn from others' mistakes, do the courses inside, and mastermind with people like you

You will reach where you want to be in life quicker