How a local business can crush corporations

Neil Patel recently analyzed 120,000 Google Ads vs Local SEO.

He found how a small, local business can outrank large national corporations:
1. Forget about Google Adwords (it's very expensive and only gets 19% of traffic).
2. Get 81% of traffic by improving your Local SEO (follow these instructions):

Step #1:
Set up your Google My Business page.

Step #2:
Use Schema.org data markup to input all your contacts in the header/footer of your website and on your “About”/“Location” pages:

<div itemscope itemtype="http://schema.org/LocalBusiness">
<p itemprop="name">COMPANY NAME</p>
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<p itemprop="streetAddress">ADDRESS LINE 1</p>
<p itemprop="addressLocality">CITY</p>,
<p itemprop="addressRegion">REGION</p>
<p itemprop="postalCode">POSTCODE/ZIP</p.
<p itemprop="telephone">PHONE NUMBER</p>
<meta itemprop="latitude" content="LATITUDE" />
<meta itemprop="longitude" content="LONGITUDE" />
</div>


Step #3:
Create a company page on Facebook, Yahoo, FourSquare + any industry-specific sites.

Step #4:
Earn 5-star positive reviews by how you serve your customers.

Source: neilpatel.com


Cheers,
Charlie Patel ;)



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