Hi everyone - how’s your week been going? Two weeks after the Threads launch, are you team Threads or team Twitter?

Shoot me a message and lmk thoughts.

In Partnership With SuperSide​

Here’s How To Improve Your Ads Click Through Rate Today

I spend close to six-figures on ads every month which means I always want to optimize every dollar I spend.

So, a quick tip to improve your ad’s click-through rate:

• Use image-based ads to test different value propositions, hooks, scripts, and positioning
• Test different variables and see what resonates
• Scale what works best into video ads

It’s much more budget-friendly, easier to test, and efficient for scaling when you have a lean team.

And that why my team uses Superside which offers creative as a service which cut our average asset costs by 50%.

Plus, they’re faster than hiring a creative team and ship fast as hell.

And with Meta saying that 56% of all ad results depend on the creative then I highly recommend you signing up for a demo here.

Netflix vs. Athletic Green’s Customer Win Back Strategy

To start this case study I’m dropping some heat from Outbound Engine:

• Acquiring a new customer can cost five times more than retaining an existing customer
• Increasing customer retention by 5% can increase profits from 25-95%.
• The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

BUT, the basis of this case study stems from this stat: U.S. companies lose $136.8 billion per year due to avoidable consumer switching.

This case study helps make a dent on that number.

Netflix’s Win Back Strategy

A couple of days after I unsubscribed from Netflix, I received the above reactivation email: “3 great reasons to come back to Netflix”.

Did I click the bright red button to rejoin? No.

Why not?

None of the reasons they wrote were specific to my reason for leaving which I selected in the exit survey: too expensive for what it is.

With customer outreach, you are not only competing against direct competitors, but also newsletters, influencers, and other companies vying for your customer’s attention and money. To win customers back, you have to tackle the #1 objection of your customers.

Athletic Green’s Win Back Strategy

Now, Athletic Green.

When Melanie Balke canceled her subscription, AG asked her reason for canceling, she gave the feedback that she couldn’t stand the taste.

The next email she got contained a recipe to make AG taste better, directly addressing her concern, nothing else.

I’ve heard people tell me “Our list is too small for segmentation”. But segmentation is a means to an end.

It’s your way of telling your customer, “We heard you, we are here to help you make it right.”

What Would Make This Strategy From Good to Great?

• Timing is everything. Start tackling the objection the second they tell you what it is.
• Have an “objection funnel” created for the top customer objections
• Don’t hope customers come back - give them a reason to come back.
• Tackle the objection and offer a solution
• Ask for feedback shortly after the delivery date to start tackling objections before they occur

You work so hard acquiring each customer, don’t let them go without trying.

In Partnership with Upfluence​

AI + Creators = Revenue 📈

People trust people. Not corporations.

Which is why brands like Gymshark have built empires on the backend of creators.

But here's the hard part:

• Finding a database of creators
• Managing the creators
• Filtering creator demographics
• Analyzing performance metrics

And Upfluence solves that with:

• A searchable database of 7M+ creators
• Creator audience demographic filters
• Community and engagement tracking
• Individual sales reporting

Plus, they have AI elements like ChatGPT Reply, ChatGPT Compose and ChatGPT Assist to automate, assist, and maximize your influencer marketing campaigns.

You can sign up and start optimizing for free here.​

Links & Resources

• ​JT Barnett’s 50-page PDF on TikTok
• How to build a product that scales into a company​
• What Taylor Swift can teach us about business​
• Why brands use sounds to make you buy stuff​
• ​How Allbirds Lost Its Way​

Curious, have you been hit with any bad*ass win back campaigns or retention strategies?

If yes, send them my way and I'll make sure to credit you in a case study!

Alex & Chi

Marketing Examined

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Austin, TX 78741 United States
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