Hello! Thanks for tuning in for the latest issue of the Spotify Newsletter.

The good folks at Spotify headquarters took a journey to understand how Spotify listeners explore new music.

What they found spanned listeners across generations, and music across decades. 

They packed in quite a truckload of data and details about music discovery.

Nearly 2 billion music discoveries happen on Spotify daily they tell us.

There are countless ways for Spotify to lead you to new music; I feel they succeed nicely as my very own streaming sherpa, guiding me across a seemingly endless ocean of music.

The Discover Weekly playlist stands out, for me, as a key part of my discovery routine. I’m always keen to see what the algorithms have decided to throw my way.

Of course, I also have my pick of the zillions of playlists served up when I begin the day’s music experience.

The (wonderful, frustrating, exciting) adventure that is seeking out / stumbling upon music is a personal thing. We all plot our course for music discovery differently.

MIDiA’S Tatiana Cirisano wrote a nice article about music discovery being ‘about the journey, not the moment.’

Discovery efforts often focus too much on a moment, like hearing a new song on Stranger Things or in a TikTok video. But making that moment happen is just the beginning of a long journey — one that hopefully continues with listening to the full song, researching the artist, streaming more music, eventually becoming a fan, spreading fandom, and buying merchandise and live tickets.

‘We’ want to discover and revel in new music. The artists and marketers and labels are desperate to make sure their music is first stop on the journey.

It’s quite an exciting/intriguing game of discovery.

Happy Friday! Have a nice day!

PS: The truly wonderful Tony Bennett left us today. If there ever was a good time to discover some truly amazing music… take a deep dive today into this man’s catalog of greatness. 🎵

★In the SPOTlight★

⭐️ Nearly 2 Billion Music Discoveries Happen on Spotify Every Day—Here’s What Listeners Are Finding

From personalized Niche Mixes to our AI-powered DJ, Spotify is constantly helping listeners discover new music to add to their queues. In fact, what fans love most about Spotify is our array of features that are specifically curated for each person’s audio taste.

⭐️ Ticketek secures Spotify partnership | IQ Magazine

The link-up will provide users of the streaming service with direct access to the latest Ticketek events through Spotify’s platform.

⭐️ Spotify adds shared volume control to its group listening feature

Spotify attempts to improve its shared-queue feature, Group Session, by launching shared volume control, a new capability that lets listeners adjust the volume of a song if they’re sharing a compatible speaker with the host, the company announced today.

⭐️ Spotify taps Instagram to publish charts based on popular Reels

Spotify outlined the methodology behind the charts, which will be based on the songs most used in Reels creations; the songs with the biggest growth in views in Reels; as well as engagement and overall consumption in Instagram’s short-video feature.

🗣 Podcast Action 🗣

• Spotify now hosts 100,000 video podcasts + a video on How To Create one

🎧 The Playlist List 🎧

• Spotify reveals new categories to segment artists' listeners

• Spotify Playlist Curators: The Ultimate Guide To Landing A Spot On A Curated Playlist

• Brazilian Phonk Leaders Slowboy, Crazy Mano, and lucaf. Surpass 74 Million Spotify Streams with “Brazilian Phonk Mano”

🎼 Spotify 4 Artists 🎼

• Spotify for Artists Introduces New Audience Segmentation — Including Breakdowns for ‘Super Listeners’

• How to grow streams using Spotify Discovery mode in 2023

• Jung Kook’s ‘Seven’ Made Spotify History After Just One Day

💡 Tips & Tricks 💡

• The 10 most common Spotify problems with simple fixes

• How To Generate Your Spotify Top Ten With N-Gen Art

🤖 Spot(ai)fy 🤖

• I've been using Spotify DJ for a month — here's 5 things I love and hate

• How Does Spotify Use AI?

⚽️ Spotify FC ⚽️

• At full throttle! This is how the works are going at the Spotify Camp Nou

⚡️ Ek Notes ⚡️

• Daniel Ek’s Neko Health bags €60M from Lakestar, Atomico, others

🖌 Design Notes 🖌

• I love Spotify but I’d love to see this one great feature added

• How Spotify Carries Through Experiments at Scale for Spotify Home

• Experimenting with Machine Learning to Target In-App Messaging

💰 Spotify Stock 💰

• 3 Reasons to Love Spotify Stock

🔥 Extra News 🔥

• The Spotify App for Tesla Got A Big Update with Audiobook Support & More

• Discover the Hottest Tracks From Instagram Reels With Reels Charts on Spotify

• Spotify’s Michele Santucci Joins Verve Label Group as VP of Streaming

• Blend your Spotify tastes with influencers Jake Shane, Anna Sitar and Pokimane

🎵 New Adventures 🎵

Fast Car Tracy Chapman

When I Was Drinking Hem

I Nearly Died Laughing The Blow Monkeys

Except The New Girl Chris Isaak

House at Pooh Corner Loggins & Messina

Off The Record My Morning Jacket

Brother John Big Head Todd and The Monsters

Tony Bennett, the eminent and timeless stylist whose devotion to classic American songs and knack for creating new standards such as “I Left My Heart In San Francisco” graced a decadeslong career that brought him admirers from Frank Sinatra to Lady Gaga, died Friday. He was 96, just two weeks short of his birthday. (AP / Michael Ochs Archives/Getty Images)

I Wanna Be Around... Tony Bennett

Some Other Time Bill Evans, Tony Bennett

Fool Of Fools Tony Bennett

Over The Sun Tony Bennett

She was a lithe beauty of 1960s European film, a famous musical collaborator and lover of Serge Gainsbourg, and the namesake of elegant Hermès handbags. (NYT)

Jane B. Jane Birkin

Alice Jane Birkin

Mélo Mélo Jane Birkin

📧 Get in touch 📧

If you have a question, idea, request, or simply a desire to chat about Spotify, please email me at jeff.spotifynewsletter@gmail.com.

😀 Have a Nice Weekend! 😀