The Rubesletter - It was never going to be me
This is the Rubesletter from Matt Ruby. I’m a comedian, writer, and the creator of Vooza. This is a paywalled newsletter. If you’re a paid subscriber you’ll get exclusive content sent only to those who support financially. Sign up here. Thanks! It was never going to be meMore of that, please. One month down, 47 to go. Here's what we've learned so far.
My unification theory for all things 🍊: He believes that every time someone mentions his name, he gets to live another second. You can actually reverse engineer every decision he makes according to this theory. “Will it make them say my name more? If so, do it!” That’s why I’ve been attempting to avoid mentioning him here since inauguration. It’s just all so suffocating. But also, saying nothing feels like letting it happen. What do you even focus on anyway? That’s the genius of “flood the zone.”¹ Everyone who is upset is alarmed by something different, which effectively kills any unified resistance momentum. Ya could be up in arms about the cop beaters getting pardoned, the gutting of the bureau that protects consumers, the attacks on the press (I’m gonna call it the Gulf of They/Them in order to upset everybody), the incessant footsie-playing with white supremacists, or the pivot towards authoritarianism that necessitates valuing loyalty over competence.
As for my focal point, what can I say? I’m my father’s son. The thing he was most proud of in his career was his stint prosecuting white collar criminals as Assistant US Attorney for the Southern District of New York. He was a Reagan-loving Republican, yet he woulda hated what’s happening now. Because what he cared about was justice. Someone needs to stop the bad guys. And right now, we’re watching the veins of the legal system get clogged with cronyism and corruption. It’s creeping slowly, but the agenda is clear: Do his bidding or suffer the consequences. Which brings me to my favorite thing from the past month: the resignation letter of Hagan Scotten, who worked that same prosecutor job as my dad. He was asked by Deputy Attorney General Emil Bove to dismiss federal corruption charges against NYC mayor Eric Adams and refused because, well, it was obvious what was really going on.
Inject that sh*t straight into my veins. Bring me ordered liberty! Look, I get the urge to tune out. But that’s what they want. They want us to stop paying attention. They want us to give up. They want us to obey in advance. And they’ll find their fools and cowards. But I’m with Scotten: It was never going to be me.So let’s go… Crazy phrasesI can’t with people saying any of these things: “The justice system was weaponized.” Um, yeah. The justice system is weaponized against criminals. That’s how it’s supposed to work. “Woke generals.” What an inherently hilarious phrase. Like, do they get ranked by number of snowflakes!? Go say it to their faces, armchair warriors. “Riviera of the Middle East.” That was Trump’s proposal for Gaza which he spouted out of nowhere and was summarily ignored by everyone involved. Can we please stop treating his mindless riffing as informative commentary or legit policy pivots? It’s just open mic stream of concussion that they always walk back two days later. "The people voted for this." Nah, they voted for a guy who gives out fries at McDonald's, not for gutting the bureau that polices credit card scams. What we’re seeing is that if you enrich the country club set while entertaining UFC fans, you can get away with anything. “If Elon Musk comes across a conflict of interest with the contracts and the funding that DOGE is overseeing, then Elon will excuse himself from those contracts.” That’s what the White House press secretary (who constantly talks as if she’s berating a roomful of misbehaving third graders) said. Oh, swell. Next up: If the fox comes across a conflict of interest with the hens, he will excuse himself from the henhouse. What could go wrong? "He's just trolling you." That doesn't make it ok. I don't like the entire world turning into the internet. I crave leaders who deliver calm. I hate that these naughty little button-pushing boys have this much control over our nervous systems. "U mad, bro?" No, I'm irritated. If you enrich the country club set while entertaining UFC fans, you can get away with anything. First month reactions🧣 The problem with RFK is everyone thinks he’s right about 20% of the stuff he says, but no one can agree on which 20%. 🧣 It’s very easy to mistake an inability to feel shame for charisma. 🧣 If social media was liquor, X would be a Truth Social and soda. 🧣 The job of this administration right now is not to govern. It is to figure out what this administration can get away with. Basically, it's a hacker determining which systems it can infiltrate. 🧣 We got rid of bullying and now I fear we’ve lost our bullying antibodies and don’t know how to respond when given a seismic wedgie. 🧣 Politics and the internet are the two places we reward insanity the most. 🧣 Imagine being an FBI agent and now ya gotta take orders from a podcaster and a guy with his own line of merch. 🧣 So much of the blame for what’s happening belongs to our dysfunctional Congress. For years, it failed to accomplish anything to the point that Americans now cheer on a tyrannical executive branch merely because it seems able to execute on SOMETHING. People prefer action, even if it is chaotic/random, over sheer paralysis. We’d rather get in a car with a drunk driver than be stuck in the parking garage forever like that one episode of Seinfeld. 🧣 Thought I can’t let go of: Group size is the problem. Split up the USA into four countries (by time zone) and let us each have separate Presidents. Also, split social media platforms into dozens of channels, like cable TV. Make everything smaller, local, and more personal. Our addiction to "scaling" is why everything is huge and sucks. 🧣 “Can’t you say something nice about him?” Fine. One of 🍊’s most impressive innovations: He has redefined how bribery can work. Want regulations lifted? Don’t wanna deal with tariffs? Need to retain your broadcast license? Good news! You can now settle one of his frivolous lawsuits that has no merit for big bucks, donate $1M to “the inauguration,” or buy $🍊 memecoins because “investment.” It’s all legal too – like “Saudis just enjoy staying at his hotel” but with much higher bribe bandwidth. I’ll say it again: He's the greatest con man who’s ever lived. When he eventually fades away, we'll all shake our heads and marvel, "What a magnificent beast." Dems“You’re just a lib snowflake blah blah blah.” Look, if it makes you feel better, I find the Dems feckless, toothless, clueless, and all other kinds of –less… 🧣 Dem strategy is seemingly to target non-existent constituencies (men’s room tampon users and illegal immigrants who vote). Great way to lock down 0% of the vote. 🧣 Now would be a good time for some Dem, like any Dem, to stand up for the CFPB bureau that just got gutted. “It has completely changed the consumer financial marketplace. Overall it has had a tremendous impact on making it more fair and transparent,” said Lauren Saunders, associate director of the National Consumer Law Center. Protecting consumers is a good thing, right? Say so! Tell poor people how the CFPB helps them. This should be a layup. Gah.
🧣 Kids, you won't believe this: Once upon a time, the Dems understood messaging. 1992:
🧣 Remember the fury at healthcare insurance unleashed by Luigi killing that guy? Hey Dems, you had your uniting issue right there and ya just whistled right past it. 🧣 Our country at the end of Biden’s term had a growing economy, falling inflation, slowing illegal immigration and the lowest levels of violent crime in years. Dear dems, mention this! You won’t hear about it in the media for the same reason you won’t hear comedians talking about how much they love their wives. 🧣 The right want their Daddy and the left want their Mommy. Viewed through that prism, everything makes sense. 🧣 The Dem who says the rest of the party is full of crap will win. It worked for 🍊 with Republicans. That’s the age we live in. Being anti-establishment is the way to win when hecklers run the show. 5-spotted🗯️ Bret Stephens on how Dems wound up out of power/touch:
🗯️ The Big Tech Takeover of American Politics by Jay Caspian Kang.
🗯️ Hamilton Nolan on the slow assassination of the free press:
Up ahead: My thoughts on Elon Musk and Jeff Bezos’ actions over the past month…... Continue reading this post for free in the Substack app |
Older messages
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Watch now (12 mins) | A deep dive on the troubles facing mainstream media. Also: Fun Fauxtations and clever Quickies. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Also: 1) How to talk to kids. 2) Why ragebait is an awful way to persuade me. 3) A list of classic movies for teens. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Friday, February 14, 2025
1) What the NBA can teach us about life. 2) A poem called "Season of Slop." 3) David Foster Wallace on writing. 4) Jokes. 5) Kendrick at the Super Bowl. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
My new standup special just went live on YouTube
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Give it a watch. Topics covered: Fit checks, sober people, incels, cancel culture, pills, red flags, tattoos, egg freezing, crowdwork, Jews, Hollywood, dating, marriage, trans, Kanye, and more. ͏ ͏ ͏ ͏
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