Success Metrics for existing products

You often track the same metrics for existing products as you do for new products, with some key exceptions. One exception is customer satisfaction and retention. Your focus with new products is attracting new customers. You’d like to attract new customers to an existing product as well, but you can’t lose sight of your existing customers. Here’s some guidance on the metrics you should track for your existing product, especially those that focus on customer success and retention.

12 Metrics for product managers to track. Organizations used to lack data to fully understand customer sentiments. These days, they have the opposite problem. There’s so much data that it's difficult to know where to focus. The team from Amoeboids discusses 12 critical metrics your product team should consider for your existing product. You probably won’t use every metric for your context, but by having the full list you can pick the most appropriate ones.
(Via Amoeboids )

16 Actionable metrics for measuring customer success in SaaS. Apart from the many trends and tools entrepreneurs that sell SaaS online should stay on top of, the sheer number of different metrics out there that it can feel overwhelming. Meir Amzallag and Ioana Grigorescu cleared up some of the confusion with a description of the metrics you can use to measure customer success within your SaaS business. Track these metrics, and you’ll be able to tell how successful your customers are at using your product.
(via PayPro Global)

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Deepfake World Cup

You may or may not have noticed that the FIFA Women’s World Cup is now upon us. If you’re a soccer fan, then buckle up… because there are bound to be some great matches ahead. But some of the talk about the Women’s World Cup isn’t about the action on the pitch, but rather a recent “deep fake” television ad that’s gone viral.

Picture this: A sizzle reel filled with soccer stunts, courtesy of French male icons like Kylian Mbappé and Antoine Griezmann. Fans, munching on their popcorn, are none the wiser that the footage is as faux as a three-dollar bill. French ad agency, Marcel, was behind the ad which used some impressive CGI trickery to make it look like the guys are running the show, when, in reality, it's the French women's national team owning the field.

The highlight reel included Sakina Karchaoui, from the women's team, who was given a nifty CGI mask to look like Griezmann. While it might sound like an episode of "Prank'd", the underlying message is no joke: it’s a shout-out for gender equality in sports. Women in soccer are seeing their paychecks earning just 25 cents for every dollar made by the gents at the World Cup. This ad campaign is meant to bring more attention and awareness to this issue, along with the fact that these women are just as skilled as their male counterparts.

The ad and social commentary seem to resonate very much with fans and soccer professionals alike. It’s just another example of how progress within tech can help shine a spotlight on important issues going on in the world. 

Although, while the ad featured the French women’s team – I have to admit… I’m more partial to a different red, white, and blue. Good luck to Sophia, Trinity, Alex, and the rest of the team!

10 Customer retention metrics & how to measure them. Customer retention is the key ingredient for growing your B2B business without needing to gain new customers. You’ll be less pressured to gain new customers if your existing ones continue to buy. Without customer retention data, you won’t know if you’re doing a good job retaining customers, you won’t know if you’re losing too many high-value accounts, etc. Oren Smith explains how to measure customer retention, which metrics to track, how to calculate them, and why they're important. (via HubSpot) 

Customer success metrics and KPIs. It’s one thing to be told that customer success is integral to company success. It’s another thing entirely to know what to do with that information. How do you measure customer success? Why is it important? Finding the answers to these questions can be challenging, even if you will invest the time and resources. You can use customer success metrics to improve customer satisfaction, loyalty, and, ultimately, bottom-line results. Daniela Ochoa identifies the most relevant metrics and KPIs for measuring customer success.
(via Thinkific)