Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you.

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Let’s jump into it…

Quick hits

Axios now has a visualization team of 20 people. Here's a great look at how they work with journalists to create data visualizations. [Nightingale]

It turns out that Apple's upcoming privacy changes aren't going to affect your ability to track link clicks within your newsletters. [Digiday]

Anecdotally, I keep hearing from more and more media operators that LinkedIn is serving an increasingly important role in their marketing efforts. [Social Media Today]

Some of the major tech platforms have seen their ad sales recover, but will those gains trickle down to publishers? Too early to tell. [Insider]

"Events are moving in many publishing models from an incremental contributor to a core part of their offering ... Semafor is a live journalism events company with a newsroom on the side, I say tongue in cheek. I say it because I want people to hear from me that this is an events company and it’s a core part of our DNA.” [The Rebooting]

I’m looking for media entrepreneurs to feature in my tech stack series

For the past few months I’ve been running an ongoing content series called The Entrepreneur’s Tech Stack. Basically, I interview media operators about the tools they use every day to do their jobs, and my hope is that other entrepreneurs will benefit from learning about products they can incorporate into their own workflows. Here are a few examples:

1. The products that Scott Purcell, co-founder of Man of Many, can’t do without

2. The products that Jared Newman, the tech journalist behind Cord Cutter Weekly, can’t do without

3. The products that Emanuel Cinca, founder of the Stacked Marketer newsletter, can’t do without

I’m looking for more creators and media entrepreneurs to feature in this series. Each interview is heavily featured in front of my 14,818 newsletter subscribers, and I share it out to my 70,472 social media subscribers. Go here if you’re interested.

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What a coincidence! That’s exactly who reads my newsletter. You can find out how to reach them over here.

How to sell a content business

If you run your own media business, then it’s probably crossed your mind that one day you might want to sell it off for a tidy sum. But who actually buys media businesses, and how do you find those people?

For a recent Zoom call, I gathered together a group of experts who have sold their media businesses. They included:

• Alexis Grant, founder of They Got Acquired, a media outlet that covers acquisitions of small-to-medium-sized businesses

• Terrell Johnson, who sold HalfMarathons.net, a running website with a huge following

• Joe Pulizzi, who sold the Content Marketing Institute in 2016

• Farhan Mohamed, CEO of Overstory Media, which has acquired several local news sites in Canada.

During the call, we covered every aspect of selling a media business, from prepping your company for sale to settling on an asking price to finding buyers. The session was jam-packed with tips for anyone who is thinking about selling a content company.

You can watch the discussion in the video embedded below:...