• Here’s how Chipotle activated Threads for National Avocado Day. 🥑
• FYI: A new tool in Apple’s iOS 17 will remove URL tracking parameters from links accessed in some apps.
• HOKA launched a high-impact 3D billboard in NYC to promote the Mach X.
• GA4 has a new report available to help you identify your most profitable audiences.

Monday: The Search Generative Experience (SGE) is an ambitious initiative by Google to provide AI-generated experiences and personalized, conversational answers to user queries—effectively transforming the way we interact with search results. Based on our experience with SGE so far, here’s what marketers can expect.

Tuesday: How long does it take for your SEO efforts to produce results? Your mileage will vary, but it largely depends on these three important factors.

Wednesday: Late last year, Google added an additional “E” to its E-E-A-T credibility guidelines, to include: Experience, Expertise, Authoritativeness, and Trustworthiness.vIn order to build trust and establish authority in an AI landscape, marketers will need to check these boxes.

Thursday: If your content is solely text-based, you won’t have a shot at beating the competition in an increasingly complex and competitive search landscape. Employ a mix of these media-rich, interactive content formats instead.

Jordan shared, “Please tell me I’m not the only one who despises the new G4 Analytics…”

Darya asked, “Do you guys know of a good intensive or course on social media advertising, especially for Meta?”

Bobbie shared, “Currently working on a brand relaunch. Would love to hear about some of the memorable/interactive things you’ve seen.”

Kelly shared:

Will AI kill content writing?
How do you write an AI prompt to create SEO-optimized content?
Can search engines really tell if content is AI-generated?

Join The Daily Carnage for a live webinar on Wednesday, August 9 at 1:00 p.m. EST. Prepare for search marketing in the generative AI era and get your questions answered.

Ingredients

• 3 cubes watermelon
• 3/4 oz simple syrup
• 2 ounces Veev spirit
• 1/4 oz Aperol
• 1 oz tomato juice
• 3/4 oz lime juice

Steps

1. Add the watermelon cubes and simple syrup into a shaker and muddle.
2. Add the Veev, Aperol, and tomato and lime juices, plus ice, and shake until well-chilled.
3. Double-strain into a highball glass. Garnish with three speared cherry tomatoes.

Recipe by Liquor.com

Answer: As of now, SGE does not provide a list of experts on a search query.

That said, Google is making updates to the experimental project daily. This week, Google added relevant links and videos to the interface.