It’s crucial for marketers to optimize content for AI-generated answers because these will appear above traditional search results in Google’s Search Generative Experience.

Google cites the websites it uses to generate answers, so focusing on creating high-quality, authoritative content will be paramount. Here’s how:

• Use AI-friendly formats like bullet points, lists, tables, and snippets—with headings and subheadings—which are more likely to be used by AI systems to generate responses.
• Deliver clear and concise answers to queries with FAQ pages and question-based headings in articles.
• Leverage structured data markup to help search engines understand your content better and enhance the visibility of ratings, reviews, and product details.
• Optimize for Featured Snippets by using clear headings, bullet points, and tables.

Learn more about the new search paradigm at the Carney blog.

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Join The Daily Carnage and SEO strategist Emily B. Yost for “Navigating AI: Future-Proofing Search Marketing in the Generative AI Era” on Wednesday, August 9 at 1:00 p.m. EST.

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