GrowthHackers - 📣 GHCONF23: Keynote Sneak Peek

Confirmed Keynote

Unlocking Growth: Collaborating with Creators & Artists for Success in Short Form Video

Sofía Ondina Arias is a Growth Marketer at Youtube Shorts, specifically focused on getting engaged viewers to create & lightweight creators to create more through on-platform campaigns that leverage music-based trends and product education. 

Sofía will share actionable insights on how to leverage the unique strengths of creators and artists to amplify your reach and engage the right audience. She will also share best practices for using short form video to maximize results.

Speaker

Sofía Ondina-Arias

Growth @ YouTube Shorts & Music

Confirmed Keynote

How to Make Customers Feel Like You’ve Read Their Minds

Speaker

Matt Lerner

Founder & CEO at Startup Core Strengths

A 15-year Silicon Valley veteran, Matt was part of the early growth team at PayPal, and a Partner with the VC fund 500 Startups. Since founding Startup Core Strengths, Matt has worked with over 200 seed-stage startups to help them develop and execute their growth strategies. 

Matt’s First Round Capital post about the topic created a buzz in Silicon Valley, challenging startups to get their language right first, as a validation step, even before raising cash or building products. In his session, he will review the neuroscience behind why language holds such power in marketing, plus lots of examples. And he'll share a four-step framework for how to find exactly the right words so your customers feel like you’ve read their minds.

Can't Wait?

We've recently hosted a warm-up session for #GHCONF23 with Josh Zaldana (Meta) and Ben Skrainka (eBay). 

Hit replay to watch the discussion on how teams can use their data to get better insights and learn from experiments.

Replay: 

Data Maturity for Growth Teams

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