YouTuber Aprilynn Alter shared her insights after 7 days of studying MrBeast’s success—and cracking his infallible formula—on YouTube. MrBeast is an American stunt YouTuber with over 290 million subscribers across his channels. Here’s his secret:

First 5 Seconds

• First sentence matches the title
• First shot matches the thumbnail

First 20 Seconds

• Provide context: What do viewers need to know to understand?
• Introduce the stakes: Why should viewers watch until the end?
• Create a curiosity gap: Don’t give away all the information.

Video Body

• Cut to B and C cameras and employ other visual dynamics every 3 to 5 seconds.
• Incorporate side narratives and contrasting formats to keep it fresh.
• Alternate cycles of high and low energy every 2 to 4 minutes.

Video End

• Reveal the payoff.
• End on a high note: dramatic, wholesome, or funny.

Post-Production

• Ask friends for feedback.
• Watch people watch your video: When do they get bored and pick up their phones?

Intrigued? Check out the infographic and the full thread on X.

Can’t sleep? We’ll bet you’re out like a light after 10 minutes of listening to an actor softly reading Instagram’s Terms of Service, which you could probably use a refresher on anyway. It’s kind of like a relaxing podcast to have on in the background while you work, too. There’s even a version for TikTok. No promise that your dreams won’t be weird after this, though.

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La-Z-Boy is trying to rebrand the word lazy and take back the right to recline with this new campaign, “We The Lazy,” in combination with its AI-powered Decliner that cancels plans for you. Go ahead and put your feet up.