The three major players in the short-form video game each have different strengths, as your anecdotal data might confirm.

For instance, TikTok generally yields higher engagement while your Reels may be racking up major organic views (due to less spam on the platform, maybe). Here’s how the apps match up by the numbers:

Engagement Rate by Views

• Winner — TikTok: 5.53%
• Reels: 4.36%
• Shorts: 3.80%

Comment Rate

• Winner — TikTok: 0.09%
• Reels: 0.05%
• Shorts: 0.05%

Average Number of Videos Per Month

• Winner — TikTok: 16
• Reels: 9
• Shorts: 7

Watch Rate

• Winner — Reels: 13.08%
• TikTok: 9.06%
• Shorts: 2.52%

Head over to Social Insider for a full report and explainer on this data.

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