Lessons from this TikToker’s strategic approach to growth

Hey folks👋🏽

I’ve checked off many adulthood boxes this week and I’m super proud of myself.

Also, I want to soft-introduce Buffer’s newest team member, Kirsti Lang, who’s joining us from South Africa as a Content Writer (everyone say hi, Kirsti!)

Kirsti’s an incredible addition to the team; you’ll be seeing more of her on the blog, newsletter, and our social accounts going forward. Say hello to Kirsti over on her LinkedIn or Twitter!

💌 In today’s email:

• 👩🏻‍💼 If you’re one of those people who finds business talk boring, Dulma Altan would like a word. The TikTok creator shared with us some of her top tips for growth.
• 👀 We're curious – tell us whether you want a Buffer newsletter archive.
• 🤖 Use this AI Assistant prompt to kick off ideas for your next post
• 📱Mitra recommends an Instagram trending audio for showing off your product
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. You can now schedule Facebook Reels in Buffer 🎉. Also, check out our new transparent pricing page!

☑️ The poll of the week

Last week, 24.7% of you said you have a structured strategy & system for ensuring your content aligns with the platform you’re sharing on, while 17.3% said you experiment to see what works. Love the balance between strategy and experimentation — thanks for sharing!

We’re testing the new sections and would love your feedback on the experience here!

🏊‍♀️Deep dive: Lessons from this TikToker’s strategic approach to growth

Dulma's journey as a creator is a masterclass in strategic thinking, authenticity, and adaptability. Her success is not accidental; it's the result of intentional decisions, a clear understanding of her audience, and a willingness to experiment and evolve.

Here are the top takeaways from Dulma's approach:

• Authenticity = connection: Dulma's success began with identifying a niche that was both meaningful and authentic to her. Her connection with her audience is rooted in her passion and expertise, making her content resonate on a deeper level.
• Embrace unique branding opportunities: The "TikTok B-School for Women" tagline is more than a catchy phrase; it's a powerful declaration of her brand's purpose. Don't be afraid to borrow inspiration from your community; they often see your brand from a unique perspective.
• Balance how you navigate platform changes: Take Dulma's 80/20 approach to platforms, which emphasizes the importance of focusing on valuable content and staying informed without becoming obsessed. Her philosophy ensures that the core quality of content remains the primary focus.
• Think like a one-person content agency: Dulma's strategic approach to monetization and brand collaborations is a lesson in thinking beyond the creator's mindset. Her proactive and tailored approach to working with brands sets her apart in the crowded digital landscape.
• Diversify and experiment with content formats: Be willing to explore new formats. It helps you meet your audience where they are, and trying new avenues can lead to unexpected growth and connection.
• Monetize with strategy and authenticity: Her monetization strategies, including her "platform arbitrage" concept, highlight the importance of aligning content with potential monetization opportunities. Her clear brand message and innovative offerings make her an attractive partner for sponsors.

Dulma's insights provide a practical and inspiring guide no matter where you are in your creator journey.

🪴 Four creators skyrocketing growing for fun with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Michael Piperno on Linkedin: “What used to take me hours now takes me minutes. Easily 2 hours saved per week.”
• Nathalie Tran on Instagram: “My engagement has increased around 999% on Pinterest!”
• Jennifer’s Fading Memories podcast: “I’ve made over $8,000 in podcast sponsorship since using Buffer”
• Adriana on LinkedIn: “Buffer has been the player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• What You Need to Know About TikTok Analytics: In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.
• Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse: How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.
• Influencer Marketing 101: The Complete Guide for Forming Your Strategy in 5 Steps: With this A-Z ultimate guide on influencer marketing, you’ll know exactly what you need to do to create an impactful influencer marketing strategy.

🤖 Show the benefits of your product with this AI Assistant prompt

The Prompt

Use this prompt to show off the benefits of your product. You can either copy-paste from here or click the link to get it right in your Buffer Ideas.

Create a social media post showcasing the benefits of a product/service for a specific target audience

Please fill in the following details:

• Product/Service: (Provide the name and brief description of the product/service you want to promote)
• Target Audience: (Specify the target audience, such as professionals, students, pet owners, etc.)
• Platform & Type: (Select the social media platform for the post, such as Instagram, Twitter, LinkedIn, etc. as well as the type of post like caption or Thread)
• Tone & Style: (Choose the desired tone and style for the post, such as humorous, professional, casual, etc.)
• Key Benefits: (List the key benefits of the product/service that you want to highlight)
• Additional Requirements: (Include any other specific requirements or constraints for the post, such as no hashtags)

Based on the information provided, create a compelling and engaging [insert post type and format again] that showcases the benefits of the specified product/service for the target audience. Ensure that the post aligns with the chosen tone, style, platform, and any additional requirements.

We’re testing this new section and would love your feedback on the experience here!

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“The artist vs. the art”

This is a fun trend to show both you and your product! Start off with a clip of yourself and add text that says “the artist,” and then when the music changes, switch to a clip (or multiple clips) showing off your work and add text that says “the art.”

You can put your own spin on “the artist vs. the art” and say “the small business owner vs. the business” (like this example from @shopbirdieand.co) or “the business owner vs. the business” (like this example from @lvplantcollective).

Here’s the audio!

📣 What's happening in social?

LinkedIn shared new insights into AI adoption and how various industries are being impacted; Threads is testing accessibility features; Instagram now also allows you to create a social channel for chatting instead of a broadcast channel where chatting isn't allowed; if you’re struggling to keep up with all the changes in social media, you’re not alone.

Get these updates and more here!

Thanks for reading! 💟

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