GrowthHackingIdea - +842% to email CTR (case study)

Benjamin notified regularly over 3,000 email subscribers about his new blog posts.
- But only 0.1% clicked to read the full article.
+ Despite the fact that 23.2% opened the email.

One day...
he managed to increase his CTR by 842%.

Here's what he did:
1. Described problem in his subject line.
2. Did that in less than 60 characters.
3. Added a description explaining the desired outcome (what you'll get after reading the article).
4. Marked key points in bold for scan-ability.
5. Added big CTA button "Finish Reading >"

Boom!
The same articles, different formatting - his CTR increased by 842%.

Source: www.semrush.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036