HubSpot - 😬Weeping and gnashing of teeth

In a seismic time for SEO marketing, an unlikely winner emerged last year: Reddit. And while nobody seems happy about that — least of all Redditors? —  it doesn’t look like that’s gonna change Google’s mind any time soon. 

“But Reddit marketing is for B2C!” you cry out, wringing your hands and gnashing your teeth. Is it though?

Our paid ads team set out to discover if a Reddit advertising strategy could work for a B2B SaaS, and my colleague Caroline Forsey sat down with one of the sr. managers behind the test.

In today's email: 

• Our tests with Reddit advertising
  
  
• The top marketing channels in 2025 
  
  
• Do in-stream video ads even work?

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|   Inside Scoop

This week, my colleague Caroline Forsey chats with a sr. manager on our paid ads team to discuss our tests for a Reddit advertising strategy. 

According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. 

Reddit appears at the top of Google more than ever, making it one of Google’s most visible social media platforms. With this, more people have discovered it, hence the recent growth.

I predict that changes in Reddit’s visibility will continue to result in more users joining the platform and the user demographics changing.

If you’re still not convinced that Reddit has great potential for advertising, let me remind you that it has been one of the top ten most popular sites on the internet for some time. Reddit is undoubtedly an intriguing channel for advertising purposes.

In this article, learn what our team figured out about advertising on Reddit and whether it's worth the attempt for your own company.

Plus, I’ve provided a step-by-step tutorial on how you can advertise on Reddit if you determine it’s a valuable option for your own company.