Best in class emails are open-worthy, engaging, and valuable. But they should also be accessible. Here’s how to optimize your email for all readers:

1. Write concise, descriptive subject lines and headers without jargon or abbreviations.
2. Consider how emojis might be read aloud by a screen reader or virtual assistant.
3. Keep a color ratio of at least 4.5:1.
4. Don’t communicate by colors alone; underline your URLs.
5. Limit flashing GIFs and animations.
6. Alt text is a non-negotiable.
7. Use semantic elements in your code.
8. Set the language attribute within your HTML.
9. Keep font size readable and CTAs clickable.

Check out Iterable for more on each action item.

Major flex: If you can’t find anyone in the office to explain generative AI, become the resident expert. Google Cloud Skills Boost has launched a Generative AI Learning Path, which deconstructs the fundamentals and ethics of large language models over the course of 5 daylong units.

To celebrate the opening of football season on September 7, the NFL is poking fun of the conspiracy theory that the season’s highs and lows are scripted. Keegan-Michael Key lends his comedic presence to the effort, along with some other familiar faces from on and off the field.