Search intent is the reason behind a user’s query. Here’s how to improve your content to match what users are searching for:

1. Identify search intent: is it transactional, navigational, or informational?
2. Think like your intended audience. What would they want to see?
3. Review the SERPs for similarities in top-performing pages.
4. Analyze your current bounce rate, CTR, and time on page.
5. Consider mixed intent. Broad keywords with high search volume have various intents.
6. Examine ambiguous intent.
7. Use AI prompts to generate a list of likely search intents.
8. Update title tags and meta descriptions to match intent.
9. Use keyword clusters.
10. Check the SERP features. Is there a People Also Ask box?
11. Use the SERP features to your advantage.
12. Use the right format.
13. Include supporting entities.
14. Leverage E-E-A-T (experience, expertise, authoritativeness, and trust).
15. Align your copy with search intent.
16. Get human feedback.
17. Consider AI feedback.
18. Make sure your CTAs align with intent.
19. Keep optimizing!

Check out Search Engine Land for a closer look at these tips.

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