Abolishing Wilderness, Underwear Without Pants and the Death of Bathtubs | Non-Obvious Insights #383

Dear Newsletterest,

What lessons about our identity can we learn from Prada's new $650 underwear? Could the ideal solution for animal welfare be to abolish wilderness? Are bathtubs one of the casualties of the American home downsizing trend? Is Ibiza really the party destination of choice for rich assholes? All these stories, plus a fascinating new "wireless kid-noise canceling technology" are featured in stories from this week's non-obvious newsletter. 

Stay curious!

Share on LinkedIn Share on LinkedIn
Send Email Send Email
Share on FB Share on FB
Tweet Tweet

Abolishing Wilderness and Ten Things You Can't Say About Climate Change

For most animals, life in the wild is "one overwhelmingly characterized by fear, predation, stress, disease, parasitism, exposure, hunger, infanticide, cannibalism, and early death." And there is an active human quest to protect and create more wilderness where those animals live. So here's a mind bending moral question: to protect animals, should we be abolishing wilderness?

That's just one of the contrarian ideas that comes up in this edition of the Breakthrough Journal which explores "ten words you can't say about climate change." It's an intellectual and somewhat dense collection of essays, but interesting to read if you're a fan of having your assumptions challenged in fundamental ways - or perhaps having them reinforced (depending on your perspective). Either way, this series of articles are good reads if you can find some time for thoughtful media in your week.

Americans Downsizing, Smaller Homes and the Death of Bathtubs

The recent "near record high" home prices are leading to a surge in demand for smaller homes and inspiring more American home buyers to consider downsizing to homes without luxuries like bathtubs or dining rooms. The average size of homes sold across the country is ranging from 10% to 20% smaller than just a few years ago. The shift has already started to transform many related markets, as furniture manufacturers offer more customization create designs for smaller spaces and homeowners are using landscaping to create more defined outdoor spaces with privacy.

At the same time as you have this downsizing trend, America is also facing a severe housing crisis, people who had invested in second properties hoping to rent them through Airbnb are struggling due to oversupply (dubbed the "Airbnbust") and stories of "ghost towns" filled with uninhabited housing across China all offer reminders of the housing inequity across the world. As our population ages, the way we live will also shift and more stories like this will come. Today, the flux might make bathtubs a bygone symbol of the past. Tomorrow it may be something even more surprising. 

12 Wild Stories From a Nightlife Concierge In Ibiza

An alternate title for this article could easily have been: "Ibiza: Where Rich Assholes Go To Party." That's the impression you'll pretty immediately have as you start reading these stories from a writer who spent just a week working as a concierge managing wealthy client demands at a top resort in "Ibitha" - as it's often pronounced by those trying hard to belong amongst the cool crowd and fit in. Many of the stories, in fact, do seem to underscore the truth of this stereotype. 

His job entailed everything from getting impossible reservations for a DJ's set to coordinating a 20 person feast with lamb from the Middle East for a guest who changed his mind and ordered the butler to go out for McDonald's at the last minute instead. The stories are so readable perhaps because they unveil the true lifestyles of the rich and insecure. We consume them in the same way we might indulge in reality TV ... as a reminder that no matter our vices, at least there are humans out there quantifiably worse than us.

Cameo Offers Actors a Lifeline During a Prolonged Industry Strike

My first experience with Cameo was during my wife's birthday several years ago. In the midst of the pandemic, we were unable to host a proper party - so I turned to Cameo and enlisted a handful of her favorite actors from the (then) hit show This Is Us including Mandy Moore and Chris Sullivan to record birthday greetings for her. It was during a time when many actors found themselves unable to do their usual work, so the idea of recording short videos for fans and getting paid was appealing.

Now as we are entering the fifth month of the Hollywood writers strike, even more actors are turning to Cameo as a lifeline not only to make a bit of money on the side, but more importantly for keeping their health and pension benefits through a timely move from Cameo to ensure that actors can count their earnings on the platform toward their existing health and pension benefits. It's a great startup story of both being in the right place at the perfect time, and ensuring that you push through a benefit that really matters to your partners (the actors). 

What Is Prada's New $650 Underwear Designed To Be Worn Without Pants Really Saying?

According to fashion industry insiders, Prada's latest release of a $650 pair of underwear is "no surprise" given the brand's track record of expensive essentials. What was unexpected, however, was how the brand seemed to be positioning the underwear as desirable outerwear without pants. 

In conversation at a fashion industry event once, I recall hearing these runway designs that may seem ridiculous to outsiders as a "provocation." Many are not meant to literally be a piece of clothing someone might wear but rather as an invitation to rethink the way we choose to share our identity with the world through the way we dress. So what might wearing underwear instead of pants signal to the world about your personality?

Confidence. Rebelliousness. Lack of social awareness. At the end of the day, it did work for Superman, right?  

Even More Non-Obvious Stories ...

Every week I always curate more stories than I'm able to explore in detail. Instead of skipping those stories, I started to share them in this section so you can skim the headlines and click on any that spark your interest:
How are these stories curated?
Every week I spend hours going through hundreds of stories in order to curate this email. Looking for a speaker to inspire your team to become non-obvious thinkers through a keynote or workshop?  Watch my new 2023 speaking reel on YouTube >>
Share on LinkedIn Share on LinkedIn
Send Email Send Email
Share on FB Share on FB
Tweet Tweet
Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/383?e=f7921ac548
This Non-Obvious Insights Newsletter is curated by Rohit Bhargava. | View in browser
Copyright © 2023 Non-Obvious, All rights reserved.
You were subscribed to the newsletter from Non-Obvious

Our mailing address is:
Non-Obvious
Rochester, NY 14602

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Older messages

Lazy Girl Jobs, the Future of Accessibility and the Team That Lost 17,000 Times | Non-Obvious Insights #382

Thursday, August 24, 2023

The most interesting and non-obvious stories of the week. Dear Newsletterest, I am a few steps away from the Hollywood Walk of Fame in Los Angeles this morning as I put the finishing touches on this

Wearable Insects, Travel Guide Scams, Image Cloaking and Why Japan Is Hiring the Elderly | Non-Obvious Insights #381

Thursday, August 17, 2023

The most interesting and non-obvious stories of the week. Dear Newsletterest, I am back this week after an adventurous twelve day journey through Italy and Croatia with a quick stopover in Copenhagen.

Why Paris Travelers Faint From Culture Shock, a Weight Loss Culture War and the Horrors of Deep Fake Love | Non-Obvious Insights #380

Thursday, July 27, 2023

The most interesting and non-obvious stories of the week. Dear Newsletterest, Soccer, love, weight loss, tourism, retail and music. You'll find all of them in the stories this week as we explore

World's Most Powerful Passport, Influencer Marketing Gone Horribly Wrong and Cost of Unnecessary Meetings | Non-Obvious Insights #379

Thursday, July 20, 2023

The most interesting and non-obvious stories of the week. Dear Newsletterest, Welcome to all my new subscribers from my events these past few weeks! This is the first of my Thursday email newsletters

Crocs Engagement Ring, Kinetic Dancing Floors and a Scary Video All Parents Should Watch | Non-Obvious Insights #378

Sunday, July 16, 2023

The most interesting and non-obvious stories of the week. Dear Newsletterest, Would you put your engagement ring on a pair of Crocs? What if one of the most fundamental assumptions about early hunter-

You Might Also Like

Shadow banks are in hot water

Wednesday, May 15, 2024

Also in today's edition: India can't kick its China drug habit; Haldiram's hoo-ha ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Winning TikTok Product Drops

Wednesday, May 15, 2024

Your Weekly Tuesday's Dose of Profitable Products ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔍 UGC Content Brief Playbook

Wednesday, May 15, 2024

Everything you need to know in 4 min. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📣 introducing…

Tuesday, May 14, 2024

Since 2009, Social Media Examiner has been helping marketers navigate the ever changing marketing frontier. And AI has been a massive disruptive force over the past year. That's why we're

Defining Your Personal Brand as a Content Creator

Tuesday, May 14, 2024

How do you decide on your personal brand as a content creator? Our extraordinary Social Media Manager, Keely, gives you the full scoop! logo png Defining-Your-Personal-Brand Defining Your Personal

The Google Backstab: Sites Praised, Now Penalized

Tuesday, May 14, 2024

Did you know that Google features publisher success stories? ​ Many of these sites that were once praised as official Google publisher success stories, have now been penalized and have seen massive

How to avoid data gaps in GA4 in 10 steps

Tuesday, May 14, 2024

To view this email as a web page, click here The Content Marketer Today, we're sharing our 10-step GA4 migration checklist, reviewing how to use ChatGPT for SEO, explaining how to use white label

Roaring Kitty Returns, Gamestop Soars

Tuesday, May 14, 2024

Plus Biden Orders Chinese-Owned Bitcoin Mine Closure ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The marketer’s guide to data in an AI-driven world

Tuesday, May 14, 2024

How marketers buy and activate data for successful campaigns ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Maximize Your ROI: Crafting Compelling Offers for TikTok Audiences

Tuesday, May 14, 2024

Discover how to craft offers that resonate with the TikTok demographic. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌