The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 1st, 2023​
​A fun email for Friday. I hope you enjoy!​

🎤 Listen to this email here:

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Swipe:

This is a cool “social proof” ad for Good Year Tires that shows alllllllll the cars for 57 years that used Good Year Tires as their stock tire. It’s like showcasing all the companies that use your product.

Not only is this a good use of social proof, but also just a beautiful frame-worthy ad!

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The eye tracking charts show it goes for the tire first then people glimpse at the individual cars:

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Wisdom:

We can all relate to this….you plan all this stuff for the morning, and you end up working on a “little of everything” and end up getting nothing done 😬

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This is called a “Productivity Trap” where you start your day, but get caught up in a whirlwind of tasks that seem productive but are all over the place 😵‍💫

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Interesting:

This is an awesome example of “Testimonial Judo” (using a bad review to show why the product is actually awesome).

Checkout the "bad review" of this ski mountain:

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The person is complaining it's "too advanced" which actually makes it desirable to advanced skiers:

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Picture:

I've got "birds nest" balcony on my house and sometimes I just hang out here in the morning or evening and watch the sun rising or setting:

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Best is when drinking coffee and feeling the caffeine buzz come on while up there ☕️

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Essay:

This is a super cool word-of-mouth flyer I saw at a friends event that had all the right elements for a referral:

→ A polite request for recommendations.
→ Explains what the company does.
→ Shows social proof.
→ CTA to text the founders.

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FRONT OF FLYER:

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BACK OF FLYER:

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Sketch:

This is my PSA to the world:

When trying to schedule a hangout with someone, a 45 second call is way better than 15 back-n-forth interspersed text messages!

Few understand this:

Yes texting is awesome in many cases....but if there's conflicting schedules or complex plans, a quick call is far better to hash it out quickly!!

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​Join Copywriting Course | 1-on-1 Work | Submit Copy For Review​

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